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Get R.E.A.L.: LOVE

Learn to engage with donors authentically, show love in interactions, and boost fundraising success. Discover the power of relationship-building and expressing gratitude effectively across all communication channels.

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Get R.E.A.L.: LOVE

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  1. Get R.E.A.L.: LOVE The forth step toask without fear! Marc A. Pitman, The Fundraising Coach www.fundraisingcoach.com

  2. Let's Get R.E.A.L.! • Research • Engage • Ask • Love/Like/Live

  3. Not your atm

  4. Love/Like/Live • Love/Like the person anyway—they're more important than the gift • This business is ALL about relationships • Live with their response! • You don't always have to like the response but keep on loving the person

  5. If they say yes • Develop systems • Receipt in 24-48 hours • (70% don’t!) • Levels for written notes? • Levels for calling?

  6. If they say yes • What do you all do?

  7. Treat them their way • Recognition is all about the donor, not about you. • What fight are you inviting them into? • How are they good because they invested in your cause?

  8. 5 Love Languages • Saying “thank you” in a different dialect is like telling a non-Chinese speaker that you love them in Chinese

  9. 5 Love Languages • Words of Affirmation • Quality Time • Receiving Gifts • Acts of Service • Physical Touch How does this apply to donors?

  10. 5 Love Languages How do you like to be thanked? How can you thank your donors? • Words of Affirmation • Quality Time • Receiving Gifts • Acts of Service • Physical Touch

  11. Social media • Set up Twitter lists and Google+ circles • You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

  12. Social media • Set up Twitter lists and Google+ circles • Board • Donors • Influencers • Staff • You want your staff on these sites!

  13. HootSuite can help • Set up Twitter lists and Google+ circles • You don’t need their permission on Twitter and Google+ (you do on Facebook and LinkedIn)

  14. Google Alerts…again • S

  15. All sorts of ways

  16. The story of the angry alum • What page on my book is this?

  17. Fundraising is an extreme sport! • This is where the magic happens!

  18. Fundraisingcoach.com • Subscribe to my ezine and get the “$100,000 Guide to Email Solicitation” e-course free • Fundraising Kickwww.FundraisingKick.com • Movie Mondayswww.MovieMondays2.com • 100 Donors in 90 Dayshttp://bit.ly/100in90 marc@fundraisingcoach.com

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