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Extending a Heritage Brand

Extending a Heritage Brand. Presented by: Diane Hund, Director of Marketing Ball Horticulture Company. Sponsored by: :. Connecting. Informing. Advancing. Join the Conversation. Help us create a “lesson’s learned” section on our chapter blog at AMAMilwaukee.WordPress.com

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Extending a Heritage Brand

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  1. Extending a Heritage Brand Presented by: Diane Hund, Director of Marketing Ball Horticulture Company Sponsored by:: Connecting. Informing. Advancing.

  2. Join the Conversation • Help us create a “lesson’s learned” section on our chapter blog at AMAMilwaukee.WordPress.com Post live Tweets during the event using #AMAMKE and be sure to followTwitter.com/AMAMilwaukee Share your comments on our Facebook Page and be sure to like American Marketing Association – Milwaukee Chapter

  3. Upcoming National Program May 17-18: B2B Social Media Workshop Dana VanDen Heuvel, Founder The MarketingSavant Group Learn to build a complete B2B multi-channel, social media enabled marketing strategy Grow your base of followers, fans, readers and engaged participants across all social media channels Align social media with the industrial Buying process Held at Aloft. Details and registration at AMAMilwaukee.org

  4. Give a Little and Get a Lot Join the AMA Milwaukee leadership team for hors d’oeuvres and drinks at a casual, Volunteer Recruitment & Recognition Event. WHEN: Thursday, June 2 from 5:00-7:30 p.m.WHERE: Ryan Braun’s GraffitoThis member-only event is limited to 60 attendees and advanced registration is required. Watch for more details.

  5. Special Membership Offer Join AMA today and select from two exclusive offers: Receive a $20 Amazon.com Gift Card* with AMA Membership OR Get a $200 AMA conference coupon PLUSJoin now and we’ll also waive the $30 activation fee. Visit JoinTheAMA.com. Both offers expire May 31, 2011; limited to new members only, renewals excluded *Amazon.com is not a sponsor of this promotion

  6. Upcoming Local Programs June 21: Engaging Management and Internals in a Successful Merger Lee Berg, Vice President Marketing & John Borgen, Vice President Fraternal Catholic Financial July 19: Agency Crawl Tour local west side creative shops including Bader Rutter, Johnson Direct & GMR August 16: Excellence in Marketing: Case Study 2010 Excellence in Marketing Award Winner Details and registration at AMAMilwaukee.org

  7. Upcoming Local Programs September 20: Marketing That Makes a Difference in Our Community Chellee Siewert, Vice President of Marketing Milwaukee Wave October 18: Making Milwaukee the Water Capital of the United StatesRich Meeusen, President, Badger Meter November 15: Establishing National Brand Recognition for a Locally Developed ProductSteve Hawthorne, VP & Green Coffee Buyer, Stone Creek Coffee Details and registration at AMAMilwaukee.org

  8. Welcome New Members Thomas Altstiel PKA Marketing Roxanne Betts Laurie Brammer Marshall & Ilsley Corp. Jackie Fett Standard Process Inc. Linda Hall Marshall & Ilsley Corp. Jeanne Koss Marshall & Ilsley Corp. Kirk Kusick Reinhart Boerner Van Deuren S.C. MaryAnn Long Long Consulting Jodi Martin Marshall & Ilsley Corp. Ann O'Malley Marshall & Ilsley Corp.Kelley Post New Members since the April program

  9. Welcome New Members Chris Robinson Beth Roncke TeraMedica Inc. Stacy Schoen Dave Sherman Marshall & Ilsley Corp. Amanda Smith Standard Process Inc. Geoff Strehlow Marshall & Ilsley Corp. Kurt Uecke John Verre Matt Zorn Zorn Compressor and Equipment Amy Zurich Briggs and Stratton Corp. New Members since the April program

  10. About the AMA The American Marketing Association is the largest marketing association in North America. It’s a professional association for individuals involved in the practice, teaching and study of marketing worldwide. It’s also the source that marketers turn to every day to deepen their marketing expertise, elevate their careers, and, ultimately, achieve better results.

  11. Reasons to Join the AMA Enhance Your Knowledge and Skills • briefings and case studies• articles and white papers best practices • publications including Marketing News • professional certified marketerTMprogram

  12. Reasons to Join the AMA Build Your Network• members from every discipline (30,000+ across U.S.) • local programs & events • committee involvement • speakers’ bureau • LinkedIn, Facebook & Twitter presence • national conferences

  13. Reasons to Join the AMA Advance Your Career • dynamic, live presentations • social & networking events • weekly webcasts • in-depth training programs • job board for job seekers and employers • ask the expert resource

  14. Reasons to Join the AMA Collaborate with Others • connect & exchange ideas • participate in special interest groups volunteer on a committee or as an officer identify strategic partners

  15. AMA Group Membership The Key to a Stronger Marketing Team Join Today and Save Up to 32% on Dues. Groups of 4-9 save an average of 16% Group of 10+ save an average of 32% Group membership is available to all organizations in the U.S. and Canada. Multiple business units or branches with the same parent organization or company name qualify.

  16. Bridge Membership Collegiate AMA members can continue to take advantage of the benefits of AMA membership at a reduced price following graduation. Bridge Membership includes a subscription to Marketing News for only $75 a year for up to three years. Grow with AMA. Let it be the source you turn to for information, resources, education, training, and professional networking as you launch your career.

  17. 2011-2012 Leadership Team President Elect: Craig Gagnon Gagnon Partnership President: Susen Rasmussen bvk Past President: Kelly Rudy The Paranet Group VP Finance: Dean Jones Marshall & Ilsley Corp. Secretary: Vacant

  18. 2011-2012 Directors Vice Chair Communications: Rachel Rich Marshall & Ilsley Corp. Vice Chair Communications: Stephen Palmer WSI Internet Consulting VP Membership: Mark TruesdellAutumn Consulting VP Collegiate Relations: Mike Long STRATEC Security Corp. VP Special Interest Groups: Michelle Kionka MRA VP Sponsorship: Kevin Scharnek14 West

  19. Special Interest Groups AMA Milwaukee's Special Interest Groups (SIGs) are communities of AMA members and non-members who are interested in sharing ideas, knowledge and experiences with others in their field. They offer an opportunity for ongoing interaction among professionals. Membership in two SIGs is complimentary to all AMA-Milwaukee members. Non-members may participate in an AMA SIG at an annual cost of $50 per group. 

  20. Special Interest Groups Currently AMA Milwaukee offers the following SIGs: Direct marketing Market research Currently under development: Non-profit marketing Healthcare marketing If you are interested in leading a SIG or joining one, let a board member know or contact our office for more information.

  21. Maximize Your Investment Benefits of professional membership pay off in direct proportion to your involvement. If you are looking to grow personally, network, advance your career, develop leadership skills or just want to make a difference in your field, join the Milwaukee Chapter of AMA. Looking to maximize your investment? Become an AMA volunteer or officer.

  22. Volunteer Opportunities Available opportunities include: website member recruitment publicity fundraising collegiate relations event planning member retention e-newsletter speaker selection media relations social media member orientation and more!

  23. Keys to a Winning Team Hosted a “lunch ‘n learn” lately? Did you know there are over 100FREE webcasts and podcasts available to membersvia AMA’s online multimedia gallery Join marketing thought leaders as they cover today's most relevant marketing challenges and advances from ROI to Branding to Web 2.0.

  24. May National Webcasts May 11: Get Inspired! 20 Examples of How Leading Edge Marketers Are Using Video at Every Stage of the Customer Life Cycle May 12: Social Media Metrics: How to Measure and Optimize Your Marketing May 17: The Center of Your Digital Marketing Strategy May 18: Social Networks: The Fabulous Collision of Search and Social All Webcasts are from 12:00-1:00 p.m. CST

  25. May National Webcasts May 19: Making the Move to Interactive, Cross-channel Marketing May 25: Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation May 26: Make a “Love Connection” With Your Customers: How to Drive Engagement and Increase Brand Loyalty All Webcasts are from 12:00-1:00 p.m. CST

  26. Advertising Opportunities Looking to reach more marketers?Advertise with American Marketing Association! Today’s segmented, fast-paced world presents new challenges to advertisers—especially when it comes to reaching marketing professionals. That’s why your local chapter of the American Marketing Association has made it easier than ever to get your message out. A range of advertising and sponsorship opportunities is available. Whether your goal is to increase brand awareness, generate leads, retain existing customers or acquire new clients, AMA can help you achieve results.

  27. Thank You to Our Sponsors

  28. Visit Us Online You’ll Find Us at AMAMilwaukee.org or… AMAMilwaukee.WordPress.com Twitter.com/AMAMilwaukee Search for American Marketing Association – Milwaukee Chapter Search Groups for “Milwaukee Chapter”

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