NEXTRANS Center Inaugural Summit Exploring Partnerships for Innovative Transportation Solutions

1. NEXTRANS Center Inaugural SummitExploring Partnerships for Innovative Transportation Solutions Purdue University May 5, 2008 Harry Voccola Senior Vice President NAVTEQ

2. Transportation Issues • What are the Transportation issues: • Safety • Mobility • Quality of Life • Sustainability (environment, energy) • Comfort and Convenience • Longer Term: support new financing models • Integrated technology applications provide the next generation of solutions

3. Technologies • Location technologies • GPS; Digital Maps • Computing Platforms • System Control • Information Processing • Real Time Probe Sensors • Situational Awareness • Wireless Communications • Coverage • Speed • INFORMATION IS THE OUTPUT

4. What Are The Technology Trends? • Content/Connectivity/Commercialization • Maps • Centimeter accuracy • ADAS quality • Additional Content • Real-Time Gas Prices • High Crash Density • Communications • Greater access to the vehicle & the traveler • GPS • Ubiquitous with significantly greater accuracy and speed

5. Facts/Trends/Forecasts: Vehicles • Built in • GPS receiver, Navigation displays, ADAS content • Delivered into the vehicle • Navigation displays, Map data, RDS, PDA, GPS, Laptops • Mobile Phone - Bluetooth • Connectivity outside the vehicle • GPS, DAB, DSRC, 802.11 • Next 5 years: 30% will have embedded connectivity, ADAS, VII connectivity with roadway infrastructure • Total US deployment in automotive electronic equipment & systems was less than 100,000 in 2005 • Electronic content will quadruple in next 5 years • Electronics & software will represent 80-90% of vehicle innovation thru 2011

6. Facts/Trends/Forecasts: Communications • Telco carriers are rapidly rolling out GPS handsets • The install base of GPS handsets & high speed data networks = 90% of US shipments by 2010 • US market: about 300 million handsets • Applications will include maps, navigation, real-time traffic, search, transit, as well as commercial LBS • New Business models will attract the Big service providers

7. What Are The Benefits? • The travel time benefits of Real Time traffic • Japan VICS: 15% of travel time • EU Cleopatra: 10% of travel time • Australia 10-20% of MPG

8. The Next Applications • Dynamic Content Collection & distribution • Green Routes, • LBS • Mobile search • Mobile advertising • Remote diagnostics • Insurance • Commercial Vehicle Parking • Location • Availability • Reservations • Fuel Savings • Cost of Goods • ADAS (Advanced driver Assistance Systems) • Applications of technology to assist driver in movement of vehicle • ACC • Curve speed warning • Speed advisory • Fuel economy • Headlight direction control

9. Success comes from Working Together • Approaches to generate/accelerate integrated solutions • Capture benefits &cost savings • At individual & societal level • Identify and support Political champions • Recognize Commercialization as a path • Accelerate awareness; Promote solutions • Enable cooperative solutions

10. THANK YOU!