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Maximizing Student Recruitment Success: The 10 Key Strategies for Educational Programs

Discover the essential strategies to attract qualified students: student needs, shared vision, engagement, industry partnerships, job opportunities, and more. Learn what students seek in schools and how to enhance visibility and engagement with technology integration.

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Maximizing Student Recruitment Success: The 10 Key Strategies for Educational Programs

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  1. Timothy Muckey The 10 keys to Attracting Qualified Students to your Program

  2. Muckey.com

  3. The 10 keys: • Student hierarchy of needs • Shared vision • Engagement • Brainpower relationships • Industry partnerships • Certificates and degrees • Marketplace advantage • Well-paid jobs • Integration of technology • Lifelong learning

  4. Human Needs

  5. Parent/Mature Student

  6. Grit Passion, Persistence, Resilience, Self – Reliance, Vision

  7. Student Meaning Value

  8. Cost Schoilly: ScholarshipSearch https://itunes.apple.com/us/app/scholly-scholarship-search/id640381740?mt=8

  9. CostCareer Advancement Academy • Establish pipelines for undereducated, underemployed youth and young adults (18-30) who have dropped out of school or lack basic skills needed to complete a certificate or degree. The pipelines offer preparation for career technical training in various high demand CTE industry sectors, while continuing to provide academic preparation in a real world, experiential learning context. 

  10. What People Generally Look ForIn ASchool • Good academic reputation • Job prospects of graduates • Financial aid offered • Cost of college education

  11. Student searches(U.S. News and World Report) • Scholarship information is the main focus of most student web searches • 66% of students use social media to search schools and interests • 97% of students visited a college's web page • Most students who visited a school’s website on mobile didn’t find the experience satisfying • Nearly 75% reported they wouldn't download a mobile app?

  12. Cost & ROI • What some parents are saying to their child • Get a job • Go to school • First time students • Fun • Job • For the more mature student • Career advancement • Life style improvements • Personal development

  13. Shared Vision The only thing worse than being blind is having sight but no vision.Helen Keller

  14. Shared Vision Requires • Getting connected • High schools • Outreaches • Market drivers • Competition • Labor Trends • Local Market • Program reputation (Brand development) • Marketing • Paid • Organic • Social networking • Industry partnerships • Internships • Jobs • Advisory

  15. Student Engagement • The 5 levels of student engagement • Rebellion: (Diverted attention + No commitment) • Retreatism: (No attention + No commitment) • Ritual Compliance: (Low attention + Low commitment) • Strategic Compliance: (High attention + Low commitment) • Engagement: (High attention + High commitment)

  16. The Brain • Controls the body • Temperatures • Blood pressure • Heart rate • Breathing • Our inputs to the world • Hearing, smelling. tasting and touching • Physical movement • Walking, talking, sitting • Lets you think • Think, dream, reason and experience emotions

  17. Brainpower Relationships • Critical thinking • Cognitive flexibility • Cognitive Dissonance (Conflict of beliefs) • The power of joy • Culture shifts

  18. Industry Partnerships • Maintaining relevance • Curriculum development • Knowing what businesses want • Serving incumbent technicians • Develop program checklist • Work through challenges • Developing program value • Inspiring students

  19. Certificates and Degrees • Certificates • Jobs • Degrees • Career pathways • Credentials

  20. Marketplace Advantage • Social media • Social connections • Networking

  21. Well-Paid Jobs • Value gets jobs • Education • Soft skills • Team skills • Patience • Persistence • Asking the right questions

  22. Education Brookings: Michael Greenstone and Adam Looney

  23. Education and Earning Power

  24. Internships

  25. Jobs USA Average (Indeed)

  26. 1 NATE

  27. U.S. Department of Labor HVACR Job Outlook • Employment of heating, air conditioning, and refrigeration mechanics and installers is projected to grow 21 percent from 2012 to 2022, faster than the average for all occupations. Candidates familiar with computersand electronicsand those with good troubleshooting skills will have the best job opportunities as employers continue to have difficulty finding qualified technicians to work on complex new systems.

  28. Integration of Technology

  29. Students Must-Have Technology Skills • Information literacy • Digital literacy • Computer literacy • Comfortable with evolving technologies • Project based power tool learning

  30. Lifelong Learning • Associations • Program development • Workplace development • LMS (Learning Management System) • Career pathways • Industry colaberations

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