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Consumer Behavior: Converging or Diverging?

Consumer Behavior: Converging or Diverging?. Eugene D. Jaffe. Introduction. This Discussion Deals with the Question of Consumer Homogeneity across Cultures. Eugene D. Jaffe, Professor, Graduate School of Business Administration, Bar-Ilan University, Israel. Topics of Discussion.

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Consumer Behavior: Converging or Diverging?

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  1. Consumer Behavior: Converging or Diverging? Eugene D. Jaffe EDJ

  2. Introduction • This Discussion Deals with the Question of Consumer Homogeneity across Cultures. • Eugene D. Jaffe, Professor, Graduate School of Business Administration, Bar-Ilan University, Israel. EDJ

  3. Topics of Discussion • The Globalization of Markets Assumes that Consumers Needs will Converge. • If so, this will lead to Standardized Marketing Programs. EDJ

  4. Cultural Values: Stability vs. Change • Parents vs.Children EDJ

  5. IMPORTANT QUALITIES IN THE EDUCATION OF CHILDREN EDJ

  6. IMPORTANT QUALITIES IN THE EDUCATION OF CHILDREN EDJ

  7. VALUE CHOSEN AS MOST IMPORTANT EDJ

  8. Hofstede’s Dimensions of National culture • Values of National Culture and Consumption Patterns. • Hofstede’s Dimensions • PDI, IDV, MAS, UAI EDJ

  9. EDJ

  10. 1Strong Uncertainty Avoidance, Masculinity (Status) 2Masculinity (Status) 3New Cars x UAI; >2 cars x MAS, PDI 4Low MASC, low UAI 5Income, weak UAI, FEM EDJ

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