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MKT 498 EDU Modern Education--mkt498edu.com

FOR MORE CLASSES VISIT <br>www.mkt498edu.com<br>MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications<br>MKT 498 Week 2 Product and Market Identification<br>MKT 498 Week 2 Trends in Marketing Communications<br>MKT 498 Week 3 Competitive and Segmentation Analysis Presentation<br>MKT 498 Week 3 Advertising Tools in IMC Plans<br>

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MKT 498 EDU Modern Education--mkt498edu.com

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  1. MKT 498 EDU Modern Education--mkt498edu.com

  2. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Entire Course (New Syllabus) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications • MKT 498 Week 2 Product and Market Identification • MKT 498 Week 2 Trends in Marketing Communications • MKT 498 Week 3 Competitive and Segmentation Analysis Presentation

  3. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Final Exam Guide • FOR MORE CLASSES VISIT • www.mkt498edu.com • Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format). • Multiple Choice and Multiple Select Questions • 1 The foundation of an IMC plan includes which of the following elements? (Check all that apply) • 2 A system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings is called ________.

  4. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Only for Craig final help • FOR MORE CLASSES VISIT • www.mkt498edu.com • mkt 498 craig help

  5. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 DQ 1 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is integrated marketing? • What is the value of integrated marketing in today’s business environment? • How is integrated marketing different from traditional marketing?

  6. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 DQ 2 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

  7. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 DQ 3 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.

  8. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 1 Individual Assignment Purpose and Value

  9. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper • FOR MORE CLASSES VISIT • www.mkt498edu.com • Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) • In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper:

  10. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications • Select a product or service from a company with which you are familiar. • Write a 1,050- to 1,200-word paper in which you: • § Analyze the purpose and value of an integrated marketing communications (IMC) plan.

  11. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 1 • FOR MORE CLASSES VISIT • www.mkt498edu.com • Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?

  12. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 2 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

  13. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 3 • FOR MORE CLASSES VISIT • www.mkt498edu.com • How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. 

  14. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 4 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What assessment tools might a business use to determine what your competition is doing? How do you collect data on the competition? Provide examples.

  15. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 5 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples.

  16. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 DQ 6 • FOR MORE CLASSES VISIT • www.mkt498edu.com • Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.s

  17. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table • FOR MORE CLASSES VISIT • www.mkt498edu.com • Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy.

  18. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis(New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 2 Individual Assignment week 2 Competitive Advantage and Objectives Analysis

  19. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 Product and Market Identification • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 2 Product and Market Identification • Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following: • § Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment. • § Select one of these products or services to use in the upcoming team assignments.

  20. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 2 Trends in Marketing Communications • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 2 Trends in Marketing Communications • Write a 1,050- to 1,200-word paper in which you: • § Select and assess three trends in marketing communications.

  21. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 Advertising Tools in IMC Plans • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 3 Advertising Tools in IMC Plans • Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you: • § Identify three advertising tools that the company uses. • § Examine each tool and the target market it tries to reach with the tools.

  22. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 Competitive and Segmentation Analysis Presentation • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 3 Competitive and Segmentation Analysis Presentation • Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed: • § Evaluate the key attributes of the selected product or service chosen in the Week 2 Learning Team assignment and discuss which segmentation variable is addressed by the attribute.

  23. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 DQ 1 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? 

  24. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 DQ 2 • FOR MORE CLASSES VISIT • www.mkt498edu.com • Identify a current and innovative advertising campaign you have observed recently. What are the characteristics of the campaign? Why is it innovative?

  25. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 DQ 3 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is CPM? Why is CPM important? What are some of the differences between “total cost of CPM” and “advertisement versus the CPM rate”?

  26. MKT 498 EDU Modern Education--mkt498edu.com MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT www.mkt498edu.com Why is important for a business to consider alternative marketing tactics when developing an integrated marketing communication (IMC) campaign? What are some of the strengths of each type of communication? Provide examples. How do the types of communication vary by product category?

  27. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 DQ 5 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is the difference between quantifiable and non-quantifiable outcomes in marketing? Provide an example. How do these outcomes affect the post-evaluation of branding and positioning strategies with regards to an IMC plan? How does a marketing plan justify the non-quantifiable tools in its strategy?

  28. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 week 3 Integrated Marketing Communication Target Market Paper

  29. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 3 Team Assignment Target Market and Competitive Advantage Paper • FOR MORE CLASSES VISIT • www.mkt498edu.com • Select the product or service from the Integrated Marketing Discussion in Week Two. • Write a 1,600- to 2,000-word paper for which you first research the current customer base, buyer behavior, demographics, psychographics, lifestyle, geographic area, benefit segmentation, and user segmentation for the product or service your team is studying.

  30. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 Analysis of Marketing Communication Tools Paper • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 4 Analysis of Marketing Communication Tools Paper • Write a 1,050-word paper in which you include the following: • § Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment.

  31. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 DQ 1 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is the relationship between a target market and selecting a distribution channel? How do the changes in the target market affect the design of the distribution channel? Provide an example.

  32. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 DQ 2 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What decisions go into selecting a distribution channel? What decisions go into selecting new distribution channels? What is the difference between a vertical and a horizontal distribution channel? Provide an example.

  33. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 DQ 3 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What effect has e-commerce had on traditional brick-and-mortar business? Provide at least two examples and explain the effects. How can a business determine what proportion of the budget should be allocated for e-commerce? How has e-commerce globalized the small business?

  34. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 DQ 4 • FOR MORE CLASSES VISIT • www.mkt498edu.com • What is a value-added network? What are the advantages and disadvantages of selecting value-added networks? How does the distribution change with the different stages of the product life cycle?

  35. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 Individual Assignment Alternative Marketing Options Paper • FOR MORE CLASSES VISIT • www.mkt498edu.com • Use the product or service that your Learning Team selected in the Integrated Marketing Discussion in Week Two. • Write a 700- to 1,050-word paper in which you identify one marketing option from each category below which would be realistic for the product or service examined. The categories are: advertising, personal selling, public relations, and promotions. Rank your four marketing options from 1 to 4, with 1 being the best alternative and 4 being the least effective alternative, in your estimation.

  36. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper

  37. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 Team Assignment Marketing Communication Paper (New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 4 Team Assignment Marketing Communication Paper

  38. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 4 Team Assignment Marketing Position Statement Presentation • FOR MORE CLASSES VISIT • www.mkt498edu.com • Utilize the research from your Learning Team’s Target Market and Competitive Advantage Analysis in Week Three. • Create a 12-slide Microsoft® PowerPoint® presentation in which you develop and justify a Marketing Position Statement for the selected product or service. • Your cover slide will be Slide #1, your Marketing Position Statement will be Slide #2, and your references slide will be Slide #12, with 9 intermediate slides providing your justification for that Marketing Position Statement. (0.5 point for Marketing Position Statement)

  39. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 5 Assignment Communication Channels Paper (New) • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 5 Assignment Communication Channels Paper

  40. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 5 Digital Communications Presentation • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 5 Digital Communications Presentation • Research the digital communications tools used by the company you chose in Week 1 or Week 3. • Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

  41. MKT 498 EDU Modern Education--mkt498edu.com • MKT 498 Week 5 Marketing Communications Plan Executive Summary • FOR MORE CLASSES VISIT • www.mkt498edu.com • MKT 498 Week 5 Marketing Communications Plan Executive Summary • For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4:

  42. MKT 498 EDU Modern Education--mkt498edu.com

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