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MKT 498 EDU Education Redefined/mkt498edu.com

MKT 498 EDU course provides students with the opportunity to integrate and apply their learning from the course.

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MKT 498 EDU Education Redefined/mkt498edu.com

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  1. MKT 498 EDU Education Redefined/mkt498edu.com

  2. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Entire Course (New Syllabus) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications MKT 498 Week 2 Product and Market Identification MKT 498 Week 2 Trends in Marketing Communications MKT 498 Week 3 Competitive and Segmentation Analysis Presentation MKT 498 Week 3 Advertising Tools in IMC Plans MKT 498 Week 4 Analysis of Marketing Communication Tools Paper MKT 498 Week 5 Marketing Communications Plan Executive Summary MKT 498 Week 5 Digital Communications Presentation

  3. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Final Exam Guide FOR MORE CLASSES VISIT www.mkt498edu.com Complete the Final Examination (50 questions in True/False, Multiple Choice, and Multiple Select format).             Multiple Choice and Multiple Select Questions 1          The foundation of an IMC plan includes which of the following elements? (Check all that apply)

  4. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Only for Craig final help FOR MORE CLASSES VISIT www.mkt498edu.com mkt 498 craig help

  5. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com What is integrated marketing? What is the value of integrated marketing in today’s business environment? How is integrated marketing different from traditional marketing?

  6. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com What are the "non-quantifiable" tools in marketing? How can these tools be evaluated? What is the value of using these tools? How can you justify the use of non-quantifiable tools for creating a marketing strategy for a marketing plan?

  7. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com What are the different types of tools available for businesses to conduct marketing analyses? How are the outcomes different? How are the different tools for marketing analyses important in developing an integrated marketing communication? Provide an example.

  8. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Individual Assignment Purpose and Value

  9. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 Individual Assignment Purpose and Value of Integrated Marketing Paper FOR MORE CLASSES VISIT www.mkt498edu.com Write a 700- to 1,050-word paper in which you describe the purpose and value of integrated marketing. (2 points) In your paper, investigate an existing company and determine if the company has an integrated marketing campaign for one of the products or services they sell. Address the following in your paper:

  10. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 1 Purpose and Value of Integrated Marketing Communications Select a product or service from a company with which you are familiar. Write a 1,050- to 1,200-word paper in which you: § Analyze the purpose and value of an integrated marketing com

  11. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com Why is it important to have a unique competitive advantage (often called a unique selling proposition, or USP)? Is a competitive advantage perceived or real?

  12. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt498edu.com What is a target market? How do you segment a market to identify a target market? What is the value of identifying the optimal target market for a product or service?

  13. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. 

  14. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT www.mkt498edu.com How does demographic and geographic data collection differ from psychographic and life cycle data collection? What is the value of each? Provide examples. 

  15. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT www.mkt498edu.com What is the value and purpose of a marketing positioning statement? How does the assessment affect the development of the marketing position? How often should the marketing position change or be reviewed? Does it depend on the type of business or customer? Provide examples.

  16. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT www.mkt498edu.com Why is product life cycle important? What changes should occur in advertising, sales, and promotion at the various stages of the product life cycle? Provide examples.

  17. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table FOR MORE CLASSES VISIT www.mkt498edu.com Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy.

  18. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 Individual Assignment Marketing Analysis Tools Table FOR MORE CLASSES VISIT www.mkt498edu.com Complete the Marketing Analysis Tools Table which is posted in the Course Materials Forum. This table lists the various tools that are used by marketers to analyze product positioning, competitive positioning, customer perceptions, and distribution-channel analysis. Fill in the blanks with the appropriate information that describes the tool and that then compares the strengths and weaknesses of using each tool to create a marketing strategy.

  19. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 Product and Market Identification FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 2 Product and Market Identification Prepare for the Marketing Communications Plan Executive Summary due in Week 5, by addressing the following: § Discuss the product or service each team member wrote about in their individual Week 1 Purpose and Value of Integrated Marketing Communications assignment.

  20. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 2 Trends in Marketing Communications FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 2 Trends in Marketing Communications Write a 1,050- to 1,200-word paper in which you: § Select and assess three trends in marketing communications. § Provide specific examples of each trend with evidence of marketing communications that

  21. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 3 Advertising Tools in IMC Plans FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 3 Advertising Tools in IMC Plans Write a 1,200- to 1,450-word paper using the company that you selected for the Week 1 assignment in which you: § Identify three advertising tools that the company uses.

  22. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 3 Competitive and Segmentation Analysis Presentation FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 3 Competitive and Segmentation Analysis Presentation Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that shows a competitive advantage analysis in which the following points are addressed: § Evaluate the key attributes of the selected product or service chosen in the Week 2 Learning Team assignment and discuss which segmentation variable is addressed by the attribute.

  23. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt498edu.com What are some of the current trends influencing the effectiveness of advertising? What effect does emerging technology have on advertising? What are the changes in consumer behavior that are being affected? 

  24. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 week 3 Integrated Marketing Communication Target Market Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 week 3 Integrated Marketing Communication Target Market Paper

  25. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 4 Analysis of Marketing Communication Tools Paper FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Analysis of Marketing Communication Tools Paper Write a 1,050-word paper in which you include the following: § Discuss at least three marketing communication tools currently used to market the product or service selected in the Week 2 Learning Team assignment.

  26. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Integrated Marketing Communication Positioning Strategies Paper

  27. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 4 Team Assignment Marketing Communication Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 4 Team Assignment Marketing Communication Paper

  28. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 5 Assignment Communication Channels Paper (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Assignment Communication Channels Paper

  29. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 5 Digital Communications Presentation FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Digital Communications Presentation Research the digital communications tools used by the company you chose in Week 1 or Week 3. Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:

  30. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 5 Marketing Communications Plan Executive Summary FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Marketing Communications Plan Executive Summary For your final Learning Team assignment, complete a Marketing Communications Plan Executive Summary (you must know what an Executive Summary is) using the information from the Learning Team assignments in Weeks 2-4:

  31. MKT 498 EDU Education Redefined/mkt498edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan (New) FOR MORE CLASSES VISIT www.mkt498edu.com MKT 498 Week 5 Team Assignment Integrated Marketing Communication Plan

  32. MKT 498 EDU Education Redefined/mkt498edu.com

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