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COMMUNICATION IN PRACTICE

COMMUNICATION IN PRACTICE. Anna Kirillova press officer, WWF’s Altai-Sayan Branch. Siberian Federal University, Krasnoyarsk, February 2014. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” Mark Twain

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COMMUNICATION IN PRACTICE

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  1. COMMUNICATION IN PRACTICE Anna Kirillova press officer, WWF’s Altai-Sayan Branch Siberian Federal University, Krasnoyarsk, February 2014

  2. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug” Mark Twain Words are powerful! When you chose just the right word, you increase understanding ten-fold. Siberian Federal University, Krasnoyarsk, February 2014

  3. Methods Instrumental Interactive • Meetings • Conferences • Workshops • Round tables • Public discussions • Media publication • Interview • Flayers • Actions • Conversations • Lections Siberian Federal University, Krasnoyarsk, February 2014

  4. Media publication Siberian Federal University, Krasnoyarsk, February 2014

  5. Interview Siberian Federal University, Krasnoyarsk, February 2014

  6. Flayers Siberian Federal University, Krasnoyarsk, February 2014

  7. Lections Siberian Federal University, Krasnoyarsk, February 2014

  8. Conversations Siberian Federal University, Krasnoyarsk, February 2014

  9. Actions Siberian Federal University, Krasnoyarsk, February 2014

  10. Conferences Siberian Federal University, Krasnoyarsk, February 2014

  11. Workshops & Round tables Siberian Federal University, Krasnoyarsk, February 2014

  12. Meetings Siberian Federal University, Krasnoyarsk, February 2014

  13. Public discussions Siberian Federal University, Krasnoyarsk, February 2014

  14. How to start communication? What exact should I do? Siberian Federal University, Krasnoyarsk, February 2014

  15. Practical steps for effective communication Goals (organizational & communication) Audience (stakeholders-target groups) Message Channels + Methods Action plan Monitoring/Evaluation Siberian Federal University, Krasnoyarsk, February 2014

  16. Goals Communication goals have to: Reflect organizational goals Be SMART (simple, measurable, achievement, realistic, time bound) Siberian Federal University, Krasnoyarsk, February 2014

  17. Example of Goals • “To establish new PAs” • SMART Organizational: By 2020 to establish 5 new regional PAs in Krasnoyarsk kray • SMART Communication: • Within 1 year 100 % of landusers are aware of intention of establishing new PAs on their territory (and/or nearby) • Within 2 years 50% of locals have positive attitude to PAs establishing Siberian Federal University, Krasnoyarsk, February 2014

  18. Audience (stakeholders-target groups) Stakeholder analysis Classification: primary, secondary and tertiary stakeholders Engagement: information, collaboration and integration, delegation Siberian Federal University, Krasnoyarsk, February 2014

  19. Audience (stakeholders-target groups) Define YOUR target groups according to results of Stakeholder analysis and asses if: Communication is really necessary? Communication is possible? Will communication be easy? Siberian Federal University, Krasnoyarsk, February 2014

  20. Massage have to be specific to each target group Siberian Federal University, Krasnoyarsk, February 2014

  21. Channels • Media (newspapers, TV) • Internet (e-mailing, social media, internet programs) • Personal interaction (meetings, conversations, questionnaires, spread of flayers, etc.) • Official documents Siberian Federal University, Krasnoyarsk, February 2014

  22. Methods Which methods are more effective and why? Siberian Federal University, Krasnoyarsk, February 2014

  23. Methods Instrumental Interactive • Meetings • Conferences • Workshops • Round tables • Public discussions • Media publication • Interview • Flayers • Actions • Conversations • Lections Siberian Federal University, Krasnoyarsk, February 2014

  24. Action plan Siberian Federal University, Krasnoyarsk, February 2014

  25. Monitoring/Evaluation • Monitoring of the key media • Surveys (personal, by internet) Siberian Federal University, Krasnoyarsk, February 2014

  26. Thank you for your attention Siberian Federal University, Krasnoyarsk, February 2014

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