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Newspaper Communication Messages

Newspaper Communication Messages. By:- Avadhut Kaluskar Indraneel Mukherjee Shashank Vyas Kumar Vikas Urmimala Tah. Agenda. Qualitative Research Research Findings Communication Messages. Qualitative Research. Technique : Laddering Product : Newspaper Number of Respondents : 10

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Newspaper Communication Messages

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  1. NewspaperCommunication Messages By:- AvadhutKaluskarIndraneelMukherjee ShashankVyas Kumar Vikas Urmimala Tah

  2. Agenda • Qualitative Research • Research Findings • Communication Messages

  3. Qualitative Research • Technique : Laddering • Product : Newspaper • Number of Respondents : 10 • Age group 40-50 : 4 (occupation : service [3], housewife[1] ) • Age group 20-25 : 6 (students)

  4. Hierarchy Value Map Self- satisfaction Responsible citizen Social esteem Erudite Success Express oneself/ communication Knowledgeable person Confidence Reliving moments Accuracy in forecast Networking Better decision making Develops rationale Better writer/speaker At par with peers Helps in interview Intellectual pursuit Better analyzed info. Better informed Language proficiency Learn language Loves reading Good habit f Holistic knowledge Easy access to info.

  5. Means-End Chain Concrete (Loves reading, Easy access to information) • Attributes Abstract ( Good habit) Functional (Better decision-making, Develops rationale) • Benefits Psycho-social (Confidence, Re-living moments, Intellectual pursuit) • Values Responsible citizen, Success

  6. Relevance of Newspaper Reading • Situational Self Relevant – Helps in interview, Re-living moments, Accuracy in forecast • Intrinsically Self Relevant – Confidence, Express oneself/communication

  7. Communication Messages • Attribute based • A-C-V based • Value based

  8. Inculcate Good Habits

  9. Be Informed. Make smart decisions. Be a responsible citizen.

  10. Information is Power. Be Equipped. Be Confident.

  11. Thank You!

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