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Public Service Broadcasting in a Multi-Platform World Commonwealth Broadcasting Association 26 th General Assembly, 15 February 2006, New Delhi. Abdul Waheed Khan Assistant Director-General for Communication and Information UNESCO. UNESCO and CBA. UNESCO and CBA
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Public Service Broadcastingin a Multi-Platform WorldCommonwealth Broadcasting Association26th General Assembly, 15 February 2006, New Delhi Abdul Waheed Khan Assistant Director-General for Communication and Information UNESCO
UNESCO and CBA UNESCO and CBA • Share common commitment for promoting a free, fair, and socially responsive broadcast media • Promote an information order in which even the weak and marginalized sections can find a voice • Recognize Public Service Broadcasting (PSB) as a key instrument to build inclusive knowledge societies
UNESCO and PSB PSB embodies key principles of UNESCO • Freedom of expression • Universal access to information, preservation • Respect for cultural linguistic diversity • Education for All PSB missions inform, educate and entertain
UNESCO and PSB 1991 - 1996UNESCO & UNDPI Regional media seminars on PSB independence 2003UNESCO & CBA Publication ‘Editorial Guidelines for Broadcasters’ 2003 - 2004UNESCO & CBA Release survey on Parliamentary Broadcasting 2003 - 2004UNESCO-WRTVC Developing Criteria and standards for rating and Certification of PSBs 2005UNESCO and Pakistan Citizens’ Media Forum Publication‘ Citizens’ Media Dialogue 2005UNESCO & CBA ‘Guidelines on Broadcast Regulations’ 2005UNESCO & AMIC ‘PSB: a Best Practice Source Book
PSB and Multi-ChannelWorld • Multi-channels bring pluralism and diversity • Commercialization of broadcasting • PSB as a genre of programming rather than a particular broadcast organization • Private broadcasting is a challenge and an opportunity
The Multi-Platform World • Traditional over-the-air broadcasting • Satellite & Cable • Digital terrestrial • DTH • Satellite Radio • Internet streaming • Radio / TV on Mobile Phones
The Knowledge Societies • Mass production of knowledge • Knowledge preservation • Knowledge dissemination • Knowledge utilization • Education for All
Some PSB initiativesin India • Gyan Darshan Channel • Technology channel (Ekalavya) • Higher Education channel (Vyasa) • Edusat Project
PSB as Multi-Platform • Platform-specific programming • Educational broadcasts through internet • Narrow casting • Empowering people through interactivity
Public Service Broadcastingisof the people, for the people and by the people