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PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES

PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES. Overall performance – Sales Revenue. MCE team registered sales 103.2 MB with -1.7% in Dec 11 and 1,067 MB 11 with 1.5% growth in Year 11. Sales by Brand. Total Sales. MCE. 105 m. 103.2 m. Overall performance – Quantity.

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PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES

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  1. PERFORMANCE IN DECEMBER 2011 - MCE : STORAGE AND ACCESSORIES

  2. Overall performance – Sales Revenue MCE team registered sales 103.2 MB with -1.7% in Dec 11 and 1,067 MB 11 with1.5% growth in Year 11 Sales by Brand Total Sales MCE 105 m 103.2 m

  3. Overall performance – Quantity …And achieved volume 377,525 units in Dec 11 and 4.08 million units in Year 11 with 3.3% and 11.6% growth respectively Sales by Brand (units) Total Sales (units) MCE 365,389 units 377,525 units

  4. Overall performance - Channel In Y 2011, MCE contributed 73:27 in BKK and UPC with -4.9% and 23.3% growth . In BKK, though Retail is a major channel contributed 35% share but it showed a negative -15.1% growth. Modern Trade continued to become a strong channel with 11.5% growth. Whilst UPC , only Central area showed a negative -20.9% growth

  5. Sales performance by brand in Y2011 MCE generated sales 103.2 MB in Dec11 and1,067MB in Y 11 to achieve target at 137.3% and93% respectively. Y 2011 Dec 2011 133.9% 90% 208.2% 125.3% 128.5% 80.1% 71.8% 89.2% 161.8% 157.6% 134.4% 123.8% 86.7% 38.5% 164.2% 46.9% 71.3% 47.2% 81.6% 34.4%

  6. GP performance by brand in Y2011 … And achieved GP 8.2 MB in Dec 11 and 67 MB in Y 11 to hit target at 176.7% and 88.3% respectively Dec 2011 170.1% Y 2011 228% 85.8% 82.2% 104.5% 120.8% 263.5% 80.1% 718.9% 192.1% 112.7% 132.7% 61.9% 64.6% 76% 36.5% 22% 92.5% 66.3% 132.5%

  7. Sales & GP performance by CS in Dec 11

  8. Performance by brand – April 2010 VS 2011 Sales performance by Brand – Y2010 VS Y2011 Sales contribution by CS Code : Q1 2010 VS 2011 In Y 2011, Though KINGS remained a brand leadership in MCE portfolio, but it showed a negative -17.8% growth. Whilst CANON and SANDISK continued to show strong performance with a double digit growth

  9. Top 20 Customer In Y 11,Top 20 customers exhibited sales 496 MB or contributed 46.5% of MCE portfolio but with a negative -3.5% growth

  10. PERFORMANCE IN DECEMBER 2011 - MCE : PAPER

  11. Overall performance – Sales Revenue Paper registered sales 17 MB in Dec 11 and 229 MB in Y 11 with13.9% and 10.3% growth respectively Sales by Brand Total Sales PAPER 14.9 m 17 m

  12. Overall performance – Quantity .. And gained volume 104,129 units in Dec 11 and 1,500 million units in Y 11 with 9.5% and 12.2% growth Sales by Brand (units) PAPER Total Sales (units) 104,129 units 95,122 units

  13. Overall performance - Channel In overall, Paper contributed 63:37 in BKK and UPC. In BKK, CONSBL still remained a major channel contributed 45% share and showed 3.7% growth. Whilst UPC, showed a positive growth in overall channel

  14. Sales performance by brand in Y2011 Paper generated sales 17 MB in Dec 11 and 229 MB in Y 11 to achieve target at 109.4% and97.6% respectively. Y 2011 Dec 2011 102.2% 92.1% 110.3% 106.3% 227% 125.5% 32.2% 15.5%

  15. GP performance by brand in Y2011 Paper achieved GP 0.87 MB in Dec 11 and 13.2 MB in Y 11 to hit above target at 172% and 173% respectively Dec 2011 Y 2011 128% 130.3% 120.3% 117.5% 130.2% 99.4% 14% 50%

  16. Sales & GP performance by CS in Dec 11

  17. Performance by brand – April 2010 VS 2011 Sales performance by Brand – Y2010 VS Y2011 Sales contribution by CS Code : Q1 2010 VS 2011 In Y 11, TKS contributed 44% share with a negative -2.9% growth, whilst IDEA displayed 19.5% growth

  18. Top 20 Customer Year 2011, Top 20 customers generated sales 112 MB or contributed 48.8% of paper portfolio with a positive 28.3% growth

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