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Project Coordinator: Jan Willem van der Kamp TNO - Food and Nutrition, Zeist, the Netherlands

HealthBread ‘ From Science to Business ‘ CommNet Business Dialogue Meeting Brussels, June 12 th 2014. Project Coordinator: Jan Willem van der Kamp TNO - Food and Nutrition, Zeist, the Netherlands. www.healthbread.eu. HealthBread Project Data. Call Topic

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Project Coordinator: Jan Willem van der Kamp TNO - Food and Nutrition, Zeist, the Netherlands

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  1. HealthBread‘From Science to Business‘ CommNet Business Dialogue MeetingBrussels, June 12th 2014. Project Coordinator: Jan Willem van der Kamp TNO - Food and Nutrition, Zeist, the Netherlands www.healthbread.eu The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications.

  2. HealthBreadProject Data • Call Topic KBBE.2012.2.3-02: Exploitation of Framework Programme projects in food processing, by small and medium-sized enterprises • Time / Budget 2 years:01-10-2012 – 01-10-2014 Total budget k€ 1.558 EC Funding k€ 997, 75% for SMEs • Project Coordination / Administration Coordination TNO (NL) RTD Services (AT) • Consortium Partners 2 RTOs (TNO, VTT), 8 SME Bakers (AT, D, I, NL), 5 other SMEs 2 major flour and ingredient suppliers - who don‘t receive funding!! 3 partners are acting as mentoring partners for the SME bakers The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications.

  3. Wheat grain kernel, composition and relation to health benefits Source: Surget A, Barron C. Histologie du grain blé. Industries des Céreales. 2005; 145:3-7. Draft version 2012-11-11 prepared by Line Lindner MSc, ICC and Healthgrain Forum Communication Task Force HealthBread – HealthBread product innovation based on FP 6 Healthgrain results and knowledge. GA number: 312165 Funded by the 7th Framework Programme of the European Union, Collaborative Project. KBBE.2012.2.3-02 – Exploitation of Framework Programme project results in food processing by small and medium-sized enterprises. Europe: – Intake of dietary fibre too low • Higher intake will reduce prevalence of major diseases (heart, diabetes, (colon) cancer) • Recent dietary guidelines: • Cereal fibres highly recommended • Challenge: develop breads • With fibre levels as in wholegrain bread • Possibly with enhanced benefits • More attractive taste for most Europeans USES OUTER GRAIN LAYERS with’less colour and mild taste

  4. HealthBread Project Overview The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications.

  5. HealthBreadAdvanced Processing Base flour + wheat fraction high in fibre/micronutrients HealthBread – HealthBread product innovation based on FP 6 Healthgrain results and knowledge. GA number: 312165 Funded by the 7th Framework Programme of the European Union, Collaborative Project. KBBE.2012.2.3-02 – Exploitation of Framework Programme project results in food processing by small and medium-sized enterprises.

  6. HealthBread From RTD to innovative products The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications.

  7. HealthBread Exploitation & business perspectives for industry partners The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications.

  8. HealthBread Exploitation & Business Perspectives The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications. Triggering interest of bakers • Range of communication activities – with public documents • HealthBread Bakers Manual (English, Dutch, German and Italian) • HealthBread Nutrition Guideline (communication of nutrition /health claims • Create organisation / association for ‘rolling out’ HealthBread concepts (special fractions + technologies + nutrition know-how) ……Discussions between partnersongoing to.. • Develop a rolling-out system • Provide support to SME bakers • Identify a financial system for covering costs

  9. HealthBreadContributors & contact details Dissemination Management: RTDS Group – Vienna. healthbread@rtd-services.com ContributingPartners: Find us on www.healthbread.eu The HealthBread project (KBBE.2012.2.3-02 - 312165) is financially supported by the European Commission in the Communities 7th  Framework Programme. The Community is not liable for the material presented in this format or in other such HealthBread dissemination publications. HealthBreadCoordinator: Jan-Willem van der Kamp jan-willem.vanderkamp@tno.nl

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