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WEMBA Survey

WEMBA Survey. December 2003. Survey Objectives. To determine what variables explain likelihood of passing to each stage of “funnel”: i) Inquire for Information or Attend Information Session ii) Apply to Duke EMBA Program Iii) Accept Duke EMBA Program. Descriptive Statistics.

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WEMBA Survey

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  1. WEMBA Survey December 2003

  2. Survey Objectives • To determine what variables explain likelihood of passing to each stage of “funnel”: • i)Inquire for Information or Attend Information Session • ii)Apply to Duke EMBA Program • Iii)Accept Duke EMBA Program

  3. Descriptive Statistics • Surveyed 106 people who were interested in the WEMBA program • 30 people who Attended an Information Session and Applied – Group 1 • 24 people who Attended an Information Session and DID NOT Apply – Group 2 • 26 people who an DID NOT Attend an Information Session and Applied – Group 3 • 26 people who an DID NOT Attend an Information Session and DID NOT Apply – Group 4

  4. Descriptive Statistics • Surveyed 42 people who Applied were Admitted and Accepted admission offer – Group A • Surveyed 14 people who Applied were Admitted and Declined admission offer – Group B • Surveyed 50 people who DID NOT Apply – Group D

  5. Descriptive Statistics • 59 % Did not Apply to any other • 28 % Applied to 1 other school • 11 % Applied to 2 other schools • 1 % Applied to 3 other schools

  6. Descriptive Statistics • 18 students Applied to UNC’s WEMBA program • 5 students Applied to Emory’s WEMBA program • 2 students Applied to Emory’s Modular EMBA • 2 students Applied to Chicago EMBA Europe • 2 students Applied to Wake Forest Fast-Track EMBA • 2 students Applied to Wharton EMBA –East or West • Other programs with 1 applicant NWU International EMBA NWU January/September North America Program UNC EMBA Evening NC State MBA

  7. Two primary Advantages of Best Alternative over Fuqua • 32 – Proximity/ location • 26 – Cost • 12 – Other • 10 – Convenient schedule • 8 – Curriculum focus • 8 – Curriculum flexibility • 5 – Name recognition / reputation • 4 – Friendly atmosphere • 4 – Networking opportunities • 4 – Quality of staff • 4 – Rankings

  8. Two primary Advantages of UNC WEMBA over Fuqua Out of 17 respondents • 7 – Cost • 4 – Curriculum flexibility • 4 – Friendly atmosphere • 3 - Quality of staff • 2 - Curriculum focus

  9. Two primary Advantages of Emory WEMBA over Fuqua Out of 5 respondents • 4 – Proximity/ location • 3 – Cost

  10. Two primary Advantages of Fuqua over Best Alternative • 45 – Name recognition / reputation • 15 - Other • 12 – Proximity/ location • 11 – Convenient schedule • 9 – Rankings • 8 – Quality of the Program • 6 – Team culture • 6 – Quality of students • 5 - Curriculum focus • 5 – Networking opportunities • 4 – Cost urriculum • 4 – Flexibility of format • 4 – Recommended by friends/alumni/employer

  11. Attribute Importance • Importance Rank of 17 attributes • Ability to continue career while going to school • School reputation recognized wherever I want to work • Program will forward my career • Teaching quality • Faculty reputation for thought leadership • Quality of other students attending • Core curriculum excellence • Alumni network • Ability to time shift course work during the week • Innovative use of technology to aid learning

  12. Attribute Importance • Importance Rank of 17 attributes • Mix of face to face and distance learning • Location • Number and type of electives • Program Cost • Program Selectivity • Time required to travel to campus • Global content

  13. Media • Business Week read by 56% of the sample • 59 % of those who applied to Fuqua • 61 % of those who applied to other schools • 60 % of those who accepted Fuqua’s offer • 72 % of those who went to UNC • WSJ read by 49% of the sample • 50 % of those who applied to Fuqua • 57 % of those who applied to other schools • 48 % of those who accepted Fuqua’s offer • 44 % of those who went to UNC

  14. Media • Financial Times read by 37% of the sample • 45 % of those who applied to Fuqua* • 41 % of those who applied to other schools • 45 % of those who accepted Fuqua’s offer** • 22 % of those who went to UNC • Forbes read by 36% of the sample • 46 % of those who applied to Fuqua • 55 % of those who applied to other schools • 47 % of those who accepted Fuqua’s offer • 50 % of those who went to UNC • *- Marginally significant – p<.10 • ** -Significant – p<.05

  15. Media • Fortune read by 36% of the sample • 41 % of those who applied to Fuqua • 50 % of those who applied to other schools • 43 % of those who accepted Fuqua’s offer • 50 % of those who went to UNC • American Air read by 30% of the sample • 30 % of those who applied to Fuqua • 34 % of those who applied to other schools • 33 % of those who accepted Fuqua’s offer • 28 % of those who went to UNC • *- Marginally significant – p<.10 • ** -Significant – p<.05

  16. Media • Economist read by 26% of the sample • 34 % of those who applied to Fuqua* • 41 % of those who applied to other schools** • 33 % of those who accepted Fuqua’s offer • 44 % of those who went to UNC* • Local Paper read by 24% of the sample • 27 % of those who applied to Fuqua • 32 % of those who applied to other schools* • 19 % of those who accepted Fuqua’s offer** • 33 % of those who went to UNC • *- Marginally significant – p<.10 • ** -Significant – p<.05

  17. Media • USAir read by 13% of the sample • 16 % of those who applied to Fuqua • 18 % of those who applied to other schools • 17 % of those who accepted Fuqua’s offer • 28 % of those who went to UNC** • Delta read by 12% of the sample • 20 % of those who applied to Fuqua** • 16 % of those who applied to other schools • 14 % of those who accepted Fuqua’s offer* • 33 % of those who went to UNC ** • *- Marginally significant – p<.10 • ** -Significant – p<.05

  18. Information Sources Used • School Websites – 1.88 • Business Publication Rankings – 1.55 • Program Brochures – 1.30 • Information Session – 1.11 • Alumni – 1.05 • Campus Visit-1.01 • Business Publication Ads - .94 • Emails from schools - .92 • Currents Students - .81 • Admissions Office - .79 • MBA Forum - .64 • Corporate HR -.26 • Online Ads - .32

  19. Information Sources Used • Business Publication Ads – 1.88 • For those who applied to Fuqua – 0.89 • For those who applied to other schools – 1.07 • For those who accepted Fuqua’s offer - 0.90 • For those who went to UNC – 1.67 • Online Ads - 0.32 • For those who applied to Fuqua – 0.27 • For those who applied to other schools – 0.28 • For those who accepted Fuqua’s offer – 0.24 • For those who went to UNC – 0.17

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