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Using MASS. Mass = Size. Each element within the design (graphics, photos, lines, shapes, or text blocks) have their own mass relative to the whole piece. There is physical size and visual size. Guidelines For Using MASS. Use mass to convey a mood or provide emphasis
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Each element within the design (graphics, photos, lines, shapes, or text blocks) have their own mass relative to the whole piece.
Use mass to convey a mood or provide emphasis As simple as using bold or font size.
Use mass to create contrast. TODD TOPORSKI