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How to IGNITE RECRUITMENT through an effective 3 way call initiative By Global Master IBO John Terhune. Why 3 way calls. We are in the business of telling the Q story The more people hearing the story in a compelling fashion the more people come into Q
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How to IGNITE RECRUITMENT through an effective 3 way call initiative By Global Master IBO John Terhune
Why 3 way calls • We are in the business of telling the Q story • The more people hearing the story in a compelling fashion the more people come into Q • Most new people do not have the POSTURE to tell the story in a compelling fashion • The 3 way call allows the new IBO to LEVERAGE POSTURE • The 3 way call empowers the new IBO to be EFFECTIVE IMMEDIATELY through 3rd party credibility
Goals of a 3 way call • Train the IBO to be an effective 3 way call partner-DUPLICATION • Help the new IBO learn and implement the process of bringing someone from prospect to IBO • Train the new IBO how to concisely tell the Q story • Help the new IBO learn the system in the 3 way call process • Help the IBO sponsor new people • Show the prospect the ease of engaging in the business
How to accomplish those goals • You have to create a structured approach • Identify for the IBO what we are going to accomplish through this initiative • Provide a simple script to empower them to get someone on a 3 way call • Participating IBO needs to agree to 10-15 three way calls in a three week period • Make the process to set up the call with you SIMPLE • www.timetrade.com
The 3 way call itself • Keep brief (15 minutes) • Thus, it is easier to get someone to agree to 15 minutes than 30 minutes • Provide an outline of the call so everyone is “singing from the same hymnal” • IBO can take notes • Follow same structure each time but be flexible • Have a follow up procedure in place to demo for your IBO • Email with info • Time certain for next call to answer questions • Train them to introduce and then step back and listen (take notes)
Process of Training • Start with Key Leaders • Set the correct template with your most effective people first • Progress to second tier leaders • Make the process a part of the DNA in your team • Become effective at driving depth through 3 way calls • The Goal is to duplicate not to incarcerate yourself as the only one engaged in this process
3 way calls can take multiple forms Actually seeing people on a call and being able to read their body language is just as important as hearing what they have to say Make technology your friend in productivity
8 Step Duplication Process for 3 way calls Step 1- IBO Agrees to 10-15 in 3 weeks Step 2-Provide Easy scripts/tools to succeed Step 3- Easy way to book 3 way TIME TRADER Step 4- Three way call following script-script provided to IBO Step 8- Repeat with new IBO who came from 3 way call Step 7- Follow up meeting is conducted bringing prospect to point of decision Step 6- Three way call sponsoring IBO books a follow up time on the online calendar of three way call leader Step 5- Follow up email is provided by call leader to the prospect- copy going to three way call sponsoring IBO