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Marketing Plan

Marketing Plan. Raghav . Market Summary. Market: Past, present, and future Review changes in market share, leadership, players, market shifts, costs, pricing, and competition. Product Definition. Product being marketed: Ice-cream Different flavors Different kinds . Research.

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Marketing Plan

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  1. Marketing Plan Raghav

  2. Market Summary • Market: Past, present, and future • Review changes in market share, leadership, players, market shifts, costs, pricing, and competition

  3. Product Definition • Product being marketed: Ice-cream • Different flavors • Different kinds

  4. Research • Survey site was used for research • Information found includes • Flavours • Topping • # of times bought in a week • Survey

  5. Competition • The competitive landscape • Ice-cream sold in Cafeteria, local plazas • Expensive • Not much variety • Not convenient

  6. Positioning • Positioning of product or service • Commons Corner • Close to the Cafeteria • Close to library • Close to outside • Consumer promise • Convenient for staff & students • Not too expensive

  7. Packaging and Fulfillment • Product packaging • Bought from wholesaler • Had to buy cones, cups, toppings etc. separately • COGs • All the cost are in these documents • Unit Price For Ice Cream • Ice Cream Supplies

  8. Launch Strategies • Launch plan • Announcements • Posters & Giveaways • Promotion Budget: $150 • Supply backup material with detailed budget information for review

  9. Advertising • Strategy and execution • Use the announcement system in the beginning • Put posters around the school • Timing will be in the end of homeroom our advertisement will come on • Expenses: $150

  10. Other Promotion • Direct marketing • Ice Cream sold in 3rd & 4th lunch • Overview of response targets, goals, and budget • Third-party marketing • Ice Cream sold from companies such as Baskin Robins • Marketing programs • Special Deals at special time of the year

  11. Pricing • Pricing • We plan to sell Ice cream cheaply at $2.00 For the first scoop. And an Extra $1.50 for every other scoop after that • We also charge an Extra $0.25 for certain toppings • Baskin Robbins ($3.25 for 1 Scoops) • Cafeteria (XXXXXX)How much is it in the Cafeteria?!? • Policies • Price Cheaper than Competition

  12. Distribution • Distribution strategy • Single Point of sale • Channels of distribution • Commons Corner • 100% of our distribution will go to the Commons Corner. 100% Commons Corner

  13. Success Metrics • First year goals • To earn back all the money invested in to business • Additional year goals • Earn a profit of triple of what was put into the business • Measures of success/failure • Success- We turn a profit • Failure-Less customers than we expected/ Infrequent customers • Requirements for success • Good Employees • Prices • Product

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