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Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University

Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University. Introduction. Opportunities : Where they come from, rather than specific technologies Challenges : What they are and how we might address them, rather than specific technologies.

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Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University

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  1. Supply Chain Opportunities & Challenges in transport technologies Dave Wright, Coventry University

  2. Introduction Opportunities: • Where they come from, rather than specific technologies Challenges: • What they are and how we might address them, rather than specific technologies

  3. Opportunities • Will come from the continued growth in the demand for transport • World population growth: 2010: 6,800,000,000 2020: 7,600,000,000 2030: 8,260,000,000 During this period EU population remains fairly static

  4. Opportunities • With population growth and economic growth comes growth in the demand for personal mobility. Vehicles per 1000 head of population

  5. Opportunities • Huge growth itself generates other opportunities, for example: • Congestion and Capacity • Multi-Modal Systems • Business Models • Making and end to end journey as easy as buying a take-away pizza

  6. Opportunities • KPMG Global Survey results quote: “72% of respondents see ‘Mobility As A Service’ as an alternative to car ownership”

  7. Opportunities • Technologies such as: • RFID • GPS • Cloud computing • Proximity Detection • Communications; V2V, V2I • Control Systems • Smart Ticketing • Statistically-based predictive modelling

  8. Challenges • If there are so many opportunities, what aren’t we falling over each other flooded with new and exciting product and service innovations? • Because the challenges are, well … • Challenging!

  9. Challenges • Generic issues, affecting transport technologies just as much as anything else; • Access to Finance • Access to Market • Innovation • IP Ownership • Time • And, by the way, just where is the supply chain?

  10. Innovation • 3000 ideas generate 100 projects, which in turn generate 2 product launches, of which 1 is successful • 1 of 3 launched products fail despite research and planning • 1 of 4 products that enter development make it to market • 46% of all resource allocated to new products is spent on failed products Stevens, GA and Burnley, J. “3000 Raw Ideas = 1 Commercial Success

  11. Access to market …?

  12. IP Ownership

  13. Tenacity

  14. Tenacity

  15. Innovation • But, even the best sometimes get it wrong…

  16. Personal Mobility

  17. If it ain’t broke….

  18. The beta product?

  19. Catching on, or Egg freckles?Killed by the ‘killer feature’

  20. Time is precious..? • Most SMEs would rather give you Five Euros than Five Minutes

  21. What to do? • Persevere • Encourage • Engage • Collaborate • Support • Horizon 2020 earmarks Euro 619 million specifically for innovation in SMEs

  22. OPTIMISM

  23. Thank you for your attention Dave Wright Coventry University / Coventry University Enterprises Ltd d.wright@coventry.ac.uk

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