Blogging For Small Business

1. Blogging For Small Business

2. Great to see you (again)! Dan Smink Partner Dan Stratford Partner

4. Agenda • Why Blog? • How To Generate Content • Optimize Your Posts • Promote Your Blog • Make Your Blog Brilliant

5. Why Blog? “Excellent content is one of the core components of digital marketing.” Companies that blog get: • 55% more website visitors • 97% more inbound links • 434% more indexed pages … than companies that don’t blog

6. Why Blog? 7Reasons to Blog • Gain Visibility as a Thought Leader • Engage Customers in a Dialogue • Every Blog Article is an SEO Opportunity • Blogs Are Link Bait • Humanize Your Brand • In Google, Fresher Content = Better Website • Capture long-tail traffic

7. How To Generate Blog Content • Answer customer questions • Comment and write about complimentary services • Comment and write about competing services • Repackage existing materials • Aggregate industry information • Guest Blogging • Think beyond text • Interview An Expert • Make a List • Make a Chart • Take a stance • Look at your site’s analytics

8. Make a Plan • Answer customer questions • Comment and write about complimentary services • Comment and write about competing services • Repackage existing materials • Aggregate industry information • Guest Blogging • Think beyond text • Interview An Expert • Make a List • Make a Chart • Take a stance • Look at your site’s analytics

9. How to Optimize Your Blog Posts • Keyword – in title, headings, alt text, • Social Media Buttons • Images with alt text • Eye-catching Titles • Formatting Is Your Friend • In-text Calls-To-Action • Sidebar Calls-To-Action • Make It Actionable • Make It Entertaining

10. How Often To Blog? “Blog as often as you want people to pay attention to you.” ~Josh HalletDirector, Voce Connect • Do the math. • How many leads needed? • How many visits per lead? • How many visits from your blog? • Frequency • At least once per week • Ideally 2-3 times per week • Significant increase in traffic when you post more than once per day. • Editorial Calendar • Map out frequency • Focus on specific keywords • Maintain balance between types of content

11. Promote Your Blog Social media sites • ‘nuff said Bookmarking sites • Stumbleupon, Reddit Share with your network • Email signature, newsletter Blog networks • Guest post, comment Syndication websites • Outbrain.com, syndic8.com

12. Make Your Blog Brilliant • Blog from your website • Be keyword driven • Write for humans • Optimize your posts • Promote your posts • Develop an editorial calendar • Find your voice • Write compelling content • Write regularly • Include Calls-To-Action

13. Video Blog

14. Blog Mistakes • Selecting Keywords That Don't Reflect How People Actually Search • Failing to Perform Competitive Keyword Analysis • Not Focusing on Profitable Terms • Having an Uneven Distribution of Keyword Difficulty • Not Knowing Your Geography • Not Monitoring Search Trends • Failing to Maintain and Adjust Over Time

15. How To Measure Your Blog “Business blogging without measuring results is a waste of time.” • Visitors • Leads • Subscribers • Inbound Links • Social Media Shares

16. Questions?

17. Contact Us Dan and Dan C1 Partners P: 303.501.1821 W: c1-partners.com T: @c1partners E: info@c1-partners.com