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The Business of Blogging

The Business of Blogging. By Larry Adamson Co-Founder: My Recipe Magic And ‘Dad’ of the SixSisters. Get Set Up Making Money More Ways to Make Money Keep More of Your Money Taxes (Ugh!) . Create a Company Unique Name LLC IRS.gov – EIN (free) State – Name filing

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The Business of Blogging

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  1. The Business of Blogging By Larry Adamson Co-Founder: My Recipe Magic And ‘Dad’ of the SixSisters

  2. Get Set Up • Making Money • More Ways to Make Money • Keep More of Your Money • Taxes (Ugh!)

  3. Create a Company • Unique Name • LLC • IRS.gov – EIN (free) • State – Name filing • Local – Business License • Namecheck.com • Get Your URL ($12/yr)

  4. Take Care of Your Money • Accounting System • Bank Account – Separate • PaypalAccount • Debit Card vs. Credit Card • Set a Budget, Live it

  5. Protect Your Work • Watermark Your Images • Privacy Policy • Secure Passwords • Admin - change it • No words, names or dates • Email is the most critical!!! MyImage.com

  6. Work to Live or Live to Work? • Set a Schedule – Daily, Weekly, etc. • Delegate - as much as you can! • Accounting • Social Media posting • Web Design • Ad Management • Content is Your Valuable Asset • Collaborate, Group Blog, Network

  7. Make Some Money!! Pageviews are the Key Focus on Your Niche What Makes You Different? Why Would Someone Come to Your Site Kara’s Party Ideas Who is Your Audience? Write to them Use a Media Kit

  8. Display Ads • ATF and BTF • How Many is Too Many? • Standard Sizes (728x90, 300x250, 160x600) • Affiliate Programs • Paid per Item Sold • Brands That Match Your Niche

  9. What Should I Expect? • Display Ads • From $.30 to $1.00 to $4.00 per 1,000 ad views • 10,000 pageview, 4 ads = $40 @ $1.00 CPM • Direct Sales rather than Media Companies • Affiliate Programs • 3% to 25% per sale • CTR (Click Thru Rate) is critical • eCommerce Average 10% of Clicks

  10. More Ways to Make Money Sponsored Posts (Product Reviews) Amazon (48 hours worth) In-Image Ads (GumGum) Videos ($4 to $15 vCPM) Host others’ Create your own Text Links (Vibrant)

  11. More Ways to Make Money (cont.) Target, WalMat Affiliates Commission Junction (Affiliate) Page Take Over (Skins) Social Media Posts (PO.ST) eBooks eCommerce (a Store of your own)

  12. Keep More Money • Track it, Track it, Track it • 30% Taxes (Soc. Sec., Fed, State) • Can I Deduct it? • Hire Your Kids!

  13. Keep More Money

  14. Sunrise, Death and Taxes Income (Fed and State – 15%+7%) Use Schedule C for one person company Document and Track Social Security (15%) LLC vs. S Corp Sales Tax

  15. Get Set Up • Make Money • More Ways to Make Money • Keep More of Your Money • Taxes (Ugh!)

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