Advertising Day 2

1. Advertising Day 2

2. Target Market • The group of customers that an advertisement is aimed at; the people you want to buy your product • Can be specific: people injured in an accident seeking legal advice • Or general: families with children, males, females

3. Components of Advertising • Reach – the number of people who see your advertising message • Frequency – the number of times an audience will see or hear your advertising message • Selectivity – the ability to focus your advertisement on the target market • Durability – how long does the advertisement last • Clutter – how much competition is there for the audience’s attention

4. In-Class Activity Find an advertisement on the internet (YouTube)or in a newspaper or magazine Analysis: • Does this commercial fulfill all four of the goals for a good ad? How or how not? [8 Application] • Who is the target market for this ad? How can you tell? [4 Application] • Based on your responses to #1 and #2, is this an effective advertisement. Explain your opinion in 3-5 full sentences. [5 Thinking/Inquiry]

5. ADVERTISING - Goals for good advertising • Attract Audience Attention • The audience must be watching/listening • Gain Interest in the Product • The message must be clear and understandable • Build Desire • Transform your product from a “want” to a “need” • Get Action from the customer • Ask for the sale • Make sure the audience remembers the name, logo and where they can buy the product