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Crisis Management – Just in Case…. Jeannie Shaughnessy Hodges January 2013. Things to Think About…. Stuff does happen Better safe/prepared than sorry… Crisis and unexpected events CAN be well managed 10 Thoughts to Ponder. Thought #1. It CAN Happen to YOU
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Crisis Management – Just in Case… Jeannie Shaughnessy Hodges January 2013
Things to Think About… • Stuff does happen • Better safe/prepared than sorry… • Crisis and unexpected events CAN be well managed • 10 Thoughts to Ponder
Thought #1 It CAN Happen to YOU • Take 5 minutes to think about the Risks of NOT accepting that notion • Impact on: • Brand • Business • Consumer trust/confidence • Shareholders • Employees
Thought #2 PLAN AHEAD • Just in Case • Better to be prepared • Write it down • Literally create a Crisis Management Plan • Pre • During • Post
Thought #3 Engage ALL Stakeholders • Internal • External • Consider Assigning a dedicated “Point Person” responsible for Crisis Management Plan
Thought #4 DIG DEEP! • Review policies • Insurance coverage, new exclusions • Outline Areas of Exposure/Risk • Budget for Potential Crisis • Brainstorm potential Crisis scenarios
Thought #5 • Use BEST PRACTICES to Power Success • Learn From Others Experiences • Review Other Plans • Track and Understand New FDA and Other Requirements • GMP’s • Expand Training and Awareness • Communicate Commitment to Crisis Planning/Management
Thought #6 Have Systems for Success in Place • Not just lip service; won’t likely get you the results you need • Identify and gather missing pieces
Thought #7 Enlist Professional Support • Not as a sign of weakness, rather a sign of seriousness • Legal • Insurance • Communications/PR • Employee Management • Safety Experts • Transportation • Etc.
Thought #8 Communicate and Distribute “The Plan” • Review objectives • Describe role in success • Outline clear expectations • Put in place where many can locate, quickly… • Won’t be very helpful “on the shelf”
Thought #9 Is it a Crisis? When In Doubt – Consult the Plan - When done right a Crisis Management Plan will be your trusted road map
Thought #10 UPDATE THE PLAN • Often - and based on set schedule • Quarterly • New Regulations • New Examples of Others • Policy Changes • Renewal Dates • Budget Season
Potential PTNPA Support Webinar Series in 2013? • Methods for Protecting Business/Industry • Creating a Plan – Getting Started • How to Review Insurance Policies for Greatest Coverage • Communications and PR Planning and/or Training • What to Expect: FDA Investigations and Inspections • Risk Mitigation and Management • Update: Good Manufacturing Practices (GMPs) • OTHERS?