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Social Portal

Social Portal. Social Media. Portal. DISCOVERY. CONNECTION. SELF-EXPRESSION. Engagement (Minutes per user). U.S. Audience (Millions). Age. 240. 75.5. 4.5 years. 167. 41. 4.5 years. 3.5 years. 75.4. 113. 122M. Culture Vultures. Adults 35+. Moms. Movie Buffs. Scenesters.

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Social Portal

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  1. Social Portal Social Media Portal

  2. DISCOVERY CONNECTION SELF-EXPRESSION

  3. Engagement(Minutes per user) U.S.Audience(Millions) Age 240 75.5 4.5 years • 167 • 41 • 4.5 years • 3.5 years • 75.4 • 113 Source: comScore Media Metrix, U.S. only, August 2008

  4. 122M • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers • Jetsetters Fashionistas College Students • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  5. Young Adults • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers • Jetsetters Fashionistas College Students People 18-24 14M uniques 60% reach • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  6. Moms • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers 17M proud parents Age 18+ 39% reach 12.9M are 25-54 (37% reach) • Jetsetters Fashionistas College Students • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  7. Adults 25-54 • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers 39.4M hard-working adults 41% reach • Jetsetters Fashionistas College Students • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  8. Affluent Adults • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers • Jetsetters Fashionistas College Students • Auto Enthusiasts 16.8M MySpace usersearn 100K+ annually • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  9. Adults 35+ • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers 32.2M mature adults 33% reach • Jetsetters Fashionistas College Students • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: comScore Media Metrix, U.S. only, August 2008

  10. Hispanics • Culture Vultures Adults 35+ • Moms Movie Buffs Scenesters Gaming Gurus Young Professionals • Activists • Hispanics • Pop Culture Junkies Young Adults Teens • Tree-Huggers 7M Hispanics 43% reach Ranks amongst the top 10 online brands for Hispanics online • Jetsetters Fashionistas College Students • Auto Enthusiasts • Adults 25-54 Affluent Adults • Foodies Source: Nielsen//NetRatings NetViewJuly 2008

  11. HyperTargeting

  12. LifeStage Targeting HYPERTARGETING leverages the self-expressed interests and passions of millions and millions of MySpace members—allowing you to reach the consumers most likely to be receptive to your brand.

  13. The Momentum Effect: Adidas • Integrated campaign to introduce two new brands • Campaign included interactive brand community • Included media to drive traffic to the community

  14. Momentum Effect Advertising Effect "Definitely Will Purchase" ROI:Extraordinary 450 400 350 300 20X 250 People Impacted Per $100,000 Spent (thousands) 200 150 3X 100 50 0 MySpace Advertising Online Advertising PLUS Momentum Effect Source: 1NEF study, April 2007, commissioned by MySpace, Isobar and Carat

  15. One-Stop Shopping For Customers TICKETS MERCH RINGTONES MP3s STREAMING PLAYLISTING

  16. Source: 1NPR.com & FEC.com, Q1 2007Campaign Contributions; 2Federal Election Commission , July 2008.

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