N utri -King

1. Nutri-King By Brittany Smith

2. The Big Idea • Offering health conscious people a natural, organic food alternative with the quick service and convenience of traditional fast food. • People can quickly go through a traditional drive through and select healthy organic food that has a calorie count attached so they can monitor and manage total calories. • The core concept is to make healthy, organic food convenient and fast so that people will choose it over the unhealthy fast food alternatives.

3. Target Market • The Primary demographic that we are targeting is the baby boomer generation (ages 49 – 65), given these people have started aging & are very concerned about health and longevity. They are typically well off economically, and are willing to spend for things that improve their health and/or are convenient. • A Secondary demographic is those people between 20 – 45 who are very concerned with their appearance and fitness. These people are typically exercising on a regular basis and looking for healthy food alternatives.

4. Background Research • Initial screening research to understand the basic health need and magnitude of the baby boomer generation revealed that the majority of diets are lacking in the nutrients the human body needs to sustain health vitality. • This generation is focused on consuming things that help them achieve a healthier body, more acute senses, and a sharper mind. • The baby boomer generation is an important generation for food and beverage marketers, because of their needs and high incomes. Nutrition has a pivotal role in the health and anti-aging efforts of baby boomers. • Studies show that over the next 10 years the baby boomer generation will increase their spending on existing wellness-based services from $200 billion to $1 trillion or more. • Boomers today spend more than twice as much dining out as did the generation of their parents.

6. Where nutrition is King and “all-natural” rules. Nutri-King Providing the world with healthy alternatives

7. Fast. Convenient. Healthy. Fuel Your Body With Natures High Test Energy. Are you tired of always running on empty? Then Nutri-King provides the optimum solution. Fast, convenient and healthy food that provides you with the natural energy your body needs. You can now eat a healthy, natural, calorie balanced diet with the convenience normally associated with fast food. We are dedicated to removing the excuses for eating unhealthy. Now the choice is yours. Will you give your body the high performance energy it deserves? Nutri-King • Providing the world with healthy alternatives

8. Media Planning and Buying • Online advertising banners • Full color, half page ad in USA today (weekend edition) • Sports Illustrated, full page magazine ads • Selected spots in local newspapers where restaurants are located. • Radio spots on selected channels of satellite radio such as Sirius and XM. • 15-30 second commercial spots on Fox nightly news, or CNBC which are often frequented by the baby boomers.

9. Other Media Outlets to Advertise In • Health newsletters, and large scale media outlets that are core to baby boomers daily information flow (i.e. USA Today, Wall Street Journal, etc.) • Social media typically frequented by the baby boom generation, such as Facebook. • Billboards in selected metropolitan areas • Magazines such as Health, Success from Home, Newsweek, Sports Illustrated, and Golf Digest. • Email blitzes to targeted mailing lists that involve both health conscious and more affluent individuals • Radio endorsements from a famous athlete and/or actor • Flyer with coupons in local areas