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United Blood Service Rapid City, SD. Miranda Andrew Donor Recruiter. Guns ‘n Hoses. Progression of a Promotion. Background. Started in 2006 UBS Rapid City’s largest blood drive Main focus of all departments. Guns ‘n Hoses Results. 2006 – PD Wins! 487 Units Collected!
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United Blood ServiceRapid City, SD Miranda Andrew Donor Recruiter
Guns ‘n Hoses Progression of a Promotion
Background • Started in 2006 • UBS Rapid City’s largest blood drive • Main focus of all departments
Guns ‘n Hoses Results • 2006 – PD Wins! 487 Units Collected! • 2007 – Fire Wins! 668 Units Collected! • 2008 – Fire Wins! 720 Units Collected! • 2009 – PD Wins! 908 Units Collected • 2010 – Fire Wins! (Big tie-breaker) 934 Units Collected!
Guns ‘n HosesNuts & Bolts • Choose a great theme • Find the best location • Fundraise • Publicity • Running the blood drive efficiently/effectively • Keep the narrative alive
Pre-Blood Drive • Blood Drive Logistics • Location • All Departments working together • Set-up • Staffing • Choose a great theme • Find the best location • Fundraise • Publicity
Day of the Blood Drive • Executing the plan • Running the Blood Drive effectively and efficiently takes communication
Past T-shirt Designs 2006 2007 2010
Post- Blood Drive • Final Wrap up • Thank you’s • Trophy presentation
Win – Win – Win – Win! • Community Wins! • Police Department Wins! • Fire Department Wins! • Blood Bank Wins!
How the Police Dept. Wins • Positive publicity • Direct, positive contact with the public • Provides FUN opportunities for officers
How the Fire Dept. Wins • Positive press • A chance to meet people on a day other than their worst • Provides FUN opportunities for firefighters
How the Community Wins • Blood is available for hospital patients • We have a very tourism driven community - with the influx of people blood needs increase
Donating Blood is… Fun Heroic Patriotic Empowering
How the Blood Bank Wins • Great publicity • Increase donor base with first time donors • Relationship building throughout community
937 First Time Donors!
Guns ‘n Hoses Births New Drives • Battle for Blood: Realtors vs. Lenders • Operation Blood Donation • 9-11 Never Forget
Other Inspired Challenges • Gillette: Guns ‘n Hoses in Wyoming • Girl Scouts vs. Boy Scouts • The Electric Company Challenge • The Rapid Valley Business Challenge • The Fitness Challenge • School Challenges
2011 Sneak Peak • Another great theme! • Location secured • Fundraising is underway • Publicity shoots next week • Dept. planning meetings to ensure drives efficiently/effectively
“Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work.” -Vince Lombardi
Questions or Comments Miranda Andrew, DR mandrew@bloodsystems.org 1-800-834-8525