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United Blood Services

United Blood Services. The Trima Accel Collection System. Background and introduction. Founded in 1943 at the Salt River Valley Blood Bank in Phoenix, Arizona Non-profit organization Over 500 hospitals served in 18 States

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United Blood Services

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  1. United Blood Services The Trima Accel Collection System

  2. Background and introduction • Founded in 1943 at the Salt River Valley Blood Bank in Phoenix, Arizona • Non-profit organization • Over 500 hospitals served in 18 States • The UBS not only collects and processes donor blood, but they are one of the leaders in blood transfusion research and development.

  3. The TrimaAccel Collection System • Fully Automated System that is designed to be easily operated • Reduces donation times for donor and, more importantly, reduces associated risks with blood transfusions for patients

  4. Our Goal • Provide the United Blood Services with cost efficient and effective media strategy ideas to market the Trima Accel Collection System to people ages 18-30.

  5. Target Audiences (18-30) Group One (18-23) Group Two (24-30)

  6. Target Audiences (18-30) Group One - Pressure is the main reason to donate - Influenced more by families and friends - Feel scared Group Two - Motives result from altruism and the awareness that blood is needed

  7. Advantages of System • More effective • More safe • Saves time

  8. Internet YouTube • Most popular video website in the U.S. • July 2006, 100 million videos watched every day • Expenses are video’s design and creation • Users can freely comment on video, and send messages to friends

  9. Postcards • Personalization • Blood recipients • Current donors • Organizational members • High reach • Low cost

  10. Brochures • Local gyms • Improving health • Key marketing machine • Sense of responsibility to donate

  11. Lubbock Advertising Federation • Join operations • Donating services • Created by professionals at no cost

  12. Internet Strategies • Group One • Emphasize safety • Influential video hosts • Group Two • Powerful visual impact • Effective, Saves time

  13. Print Strategies - Postcards • Group One • Safety statement from current donor • Account from recipient and family • Group Two • Prospective recipient account • Organization’s gratitude

  14. Print Strategies - Brochures • Group One • Safety information • Donor Statistics • Group Two • Effectiveness • Recipient Statistics

  15. Final Recommendations • Marketing mediums must target each group specifically • Opportunities for creativity and control • Low cost and high reach

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