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IFJ EFJ Berlin

IFJ EFJ Berlin. 11/12 October 2012. Thomas Bruning, general secretary. 3 topics. Targetgroups within journalist field Online marketing/communication strategy NVJ The Villamedia concept target groups outside independent journalist field - mixed practices freelance

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IFJ EFJ Berlin

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  1. IFJ EFJ Berlin 11/12 October 2012 Thomas Bruning, general secretary

  2. 3 topics • Targetgroups within journalist field • Online marketing/communication strategy NVJ • The Villamedia concept • target groups outside independent journalist field - mixed practices freelance - different career perspectives

  3. Marketing & Communications Online Focus • Target groups • Special E-newsletters • Social Media • Focus on marketing • Retention training

  4. More traffic www.nvj.nl

  5. Traffic www.nvj.nl

  6. Mobile, tablet www.nvj.nl

  7. Focus on social media, Facebook

  8. Focus on social media, Linkedin

  9. Focus on social media, Twitter

  10. Marketing newsletter 22.000 copies

  11. Media instead of journalist union The Villamedia concept Independent journalism and commercial work (text writing, communications etc get more mixed up - mixed practices freelancers - different career perspectives journalists Support and follow your member! Clear structure can solve credibility and focus-problems

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