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College. Made Smarter. 2018-2019

Discover the benefits of Quinsigamond Community College - top quality, affordable education with diverse programs and support services. Choose smarter for your future!

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College. Made Smarter. 2018-2019

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  1. College. Made Smarter. 2018-2019

  2. Why College Made Smarter? Image vs. Reality • Fighting the reputation of Community College in general • “13th grade” • Not a serious option • Lacking quality

  3. Why College Made Smarter? Image vs. Reality • Emphasize “College” • Same quality as 4-year school • More support • More programs • Lower risk to investigate new career directions

  4. How CMS Addresses Challenges Students choose QCC for: • Quality • Affordability • Flexibility • Diversity • Transferability

  5. Wouldn’t It Be Smarter To… • Choose quality education that’s affordable? • Save thousands of dollars by starting at QCC and transferring? • Investigate dozens of different majors before making life altering decision?

  6. Wouldn’t It Be Smarter To… • Graduate without the burden of debt? • Possibly attend for free by qualifying for financial aid? • “Find yourself” and make lifelong friends through clubs, sports, and activities?

  7. Quinsigamond Community College is smarter because… It’s more affordable Middle skills & career options Convenient class schedules and locations Online classes Quality education Support services for students

  8. How do we SHOW why it’s smarter? Visuals & commercials with strong, consistent branding that reinforce our message Paid ads on Google, Facebook, Instagram, Pandora, Spotify, Hulu Videos, images, audio spots Print ads Direct mail Email Messages via QCC Mobile App

  9. 2018 Display Ads

  10. 2018 Social Media

  11. 2018 PrintAds

  12. 2018 Postcards

  13. What About 2019? Theme, messaging and branding remains the same Addition of testimonials from current students and alumni New, fresh faces with great stories Shorter formats for social media videos :15

  14. Amy • Alumna • Had an amazing experience at QCC • Personal attention • Professors knew her by name • First job by networking with a professor/internship.

  15. “Q” • Current Hospitality student • Started at a high price school • Transferred to QCC for a quality, practical, affordable education • Hopes to own his own hotel on the West Coast!

  16. Kayla • PTK student involved in activities and clubs • Came to QCC because it was affordable • Has her “dream job” in Elementary Education. • Works in PTK office helping others

  17. Kuuku • First generation college student • Emigrated to US from Ghana in 2014 • Education and support at QCC exceeded his expectations

  18. Nelly • Came back to school to change the direction of her life • Absolutely loves QCC and advocates for community college • Hopes to become a lawyer

  19. Shivang • Alumnus • Took advantage of online, intersession, day and night classes to complete his degree in less time • Transferred to 4-year school Owns a pharmacy in Framingham

  20. Eduardo • Alumnus • Loves the multicultural environment • Employed at QCC in Admissions

  21. 2019 Display Ads

  22. 2019 PrintAds

  23. 2019 PrintAds

  24. 2019Postcards

  25. How’s it going?

  26. 4/18-4/19 vs previous year

  27. 4/18-4/19 vs previous year

  28. Facebook 4/18-3/19 From 3,095 to 3,945 Increased by 850 Previous year increase 652

  29. Facebook Ads 2017 vs 2018

  30. 4/18-4/19 vs previous year

  31. New User PercentageIncrease Year Over Year

  32. Website Overview last 90 days vs. previous 90 days

  33. Number of accepted students2018 to 2019: 5.4%

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