Top 10 Women Leaders Leading in SaaS in 2024 (3)

Top 10 Women Kris?na Linehan Leaders Leading in Vice President of Sales ImageSource, Inc. SaaS in 2024 VOL-05 | ISSUE-04 | 2024 Rapid Solutions, Lasting Impact: Rapid Solutions, Lasting Impact: Kr?t?a Kr?t?a Linehan Linehan Navigating the SaaS Industry with Confidence Navigating the SaaS Industry with Confidence

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Women Leadership in Saas n 2024, the SaaS (So?ware as a Service) sector is being dynamically transformed by a remarkable cadre of women I leaders. These pioneers are not just breaking barriers but are also se?ng new standards for innova?on, diversity, and excellence in the tech industry. Here, we spotlight the top 10 women leaders who are making significant strides in SaaS this year. These leaders are steering their companies towards unprecedented growth and success. With a blend of strategic vision and opera?onal exper?se, they are not only enhancing their firms' market posi?ons but also fostering cultures of inclusivity and collabora?on. Their leadership styles o?en emphasize empathy, customer-centricity, and a relentless drive for innova?on, quali?es that are proving invaluable in a rapidly evolving technological landscape. In an industry where diversity and inclusion are becoming increasingly recognized as cri?cal to success, these women are also champions of change. They are advoca?ng for greater gender balance within their organiza?ons, implemen?ng policies that promote diversity, and mentoring the next genera?on of female leaders. Their efforts are not only benefi?ng their companies but also contribu?ng to a more equitable and dynamic tech industry as a whole. These leaders are spearheading advancements in technology and product development. From enhancing user experience to leveraging AI and machine learning, they are at the forefront of integra?ng cu?ng-edge technologies into SaaS solu?ons. Their work is driving innova?on that is reshaping how businesses operate and how services are delivered globally. Robert฀S. E E

Women Leadership in Saas n 2024, the SaaS (So?ware as a Service) sector is being dynamically transformed by a remarkable cadre of women I leaders. These pioneers are not just breaking barriers but are also se?ng new standards for innova?on, diversity, and excellence in the tech industry. Here, we spotlight the top 10 women leaders who are making significant strides in SaaS this year. These leaders are steering their companies towards unprecedented growth and success. With a blend of strategic vision and opera?onal exper?se, they are not only enhancing their firms' market posi?ons but also fostering cultures of inclusivity and collabora?on. Their leadership styles o?en emphasize empathy, customer-centricity, and a relentless drive for innova?on, quali?es that are proving invaluable in a rapidly evolving technological landscape. In an industry where diversity and inclusion are becoming increasingly recognized as cri?cal to success, these women are also champions of change. They are advoca?ng for greater gender balance within their organiza?ons, implemen?ng policies that promote diversity, and mentoring the next genera?on of female leaders. Their efforts are not only benefi?ng their companies but also contribu?ng to a more equitable and dynamic tech industry as a whole. These leaders are spearheading advancements in technology and product development. From enhancing user experience to leveraging AI and machine learning, they are at the forefront of integra?ng cu?ng-edge technologies into SaaS solu?ons. Their work is driving innova?on that is reshaping how businesses operate and how services are delivered globally. Robert฀S. E

Cover Story 08 Rapid Solutions, Lasting Impact: Kr?t?a Linehan Navigating the SaaS Industry with Confidence CONTENTS The Rise of Saas Exploring the Growth and Impact 16 of Cloud-Based Solu?ons Driving Innovation Articles Female Leadership in the 20 Saas Sector

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Rapid Solutions, Lasting Impact: Kr?t?a Linehan Navigating the SaaS Industry with Confidence Kris?na Linehan Vice President of Sales ImageSource, Inc. The emphasis on consulta?ve sales ensures that customer- partners benefit from a well- prepared team, capable of delving into technical challenges and tailoring solu?ons to meet their objec?ves. Cover฀

Top 10 Women Leaders Leading in SaaS in 2024 s organiza?ons face increasing pressure to stay "My career here has developed in lockstep with compe??ve, process improvement has become a ImageSource’s evolu?on," Kris?na notes. "Each successful A cri?cal tool for streamlining opera?ons, op?mizing project I’ve led reinforces my belief in the power of process efficiency, and driving growth by reducing costs, op?mizing automa?on." employee ?me and, improving customer sa?sfac?on, Execu?ves like Kris?na Linehan play a pivotal role in guiding Her dedica?on lies in helping customer-partners enhance businesses towards success within this cri?cal domain. their efficiency and foster innova?on. Kris?na’s journey underscores the impact of commitment and adaptability in With over 15 years of experience helping organiza?ons naviga?ng the realm of modern business solu?ons. improve their business processes, Kris?na brings a unique blend of exper?se to her role. Her career has been Transforming Sales Mindsets characterized by a steadfast dedica?on to collabora?ve partnerships. She has worked closely with customer- As the Vice President of Sales at ImageSource, Kris?na is partners to implement tailored solu?ons for their business responsible for guiding the enterprise account execu?ves challenges. to becoming trusted advisors with customers and poten?al customers. She emphasizes the importance of shi?ing their Kris?na's approach is marked by a results-driven mindset. perspec?ve from merely selling to becoming adept C She helps customer-partners achieve success through problem-solvers and process innovators. process innova?on solu?ons. Drawing from her diverse skill o set, which encompasses account management, "My goal is to break them out of a 'sales' mindset," Kris?na v consulta?ve vision engineering, marke?ng, and explains. "Our ILINX pla?orm has the flexibility to address communica?ons, she consistently delivers substan?al value almost any business challenge." Her focus lies in e to organiza?ons across various industries. empowering the team to recognize the vast poten?al of r the ILINX pla?orm and to assist customer-partners in Naviga?ng Crisis As Vice President of Sales at ImageSource, Inc., Kris?na implemen?ng effec?ve solu?ons. S leads the charge of driving the company's mission forward. Kris?na recounts one of her most challenging situa?ons, t ImageSource is the manufacturer of the world's most Kris?na's tenure has seen the challenge of assembling a helping the Washington State Employment Security flexible process improvement pla?orm - ILINX. Under new team from scratch, which prompted the development o Department (ESD) during the unprecedented surge in Kris?na's guidance, the sales team at ImageSource is of a comprehensive training curriculum. This ini?a?ve is unemployment claims triggered by the pandemic. "Our r empowered to forge meaningful connec?ons with supported by the en?re leadership team, fostering solu?on streamlined onboarding content from mul?ple customer-partners, understanding their unique needs to cohesion and effec?veness among the sales force and y sources," Kris?na explains, "while transforming how cases Kris?na leads the deliver solu?ons that exceed expecta?ons. throughout the company culture. Teams like Marke?ng and were distributed among the agency’s case managers.” Project Management are trained on the same sales process charge of the company's mission Let’s join in the narra?ve of forward-thinking leadership, steps. With the sudden influx of claims, prompt ac?on was to make process innova?on easy, driving tangible results and fostering long-term impera?ve. The solu?on had to circumvent reliance on with ILINX the world's most partnerships to navigate the challenges and opportuni?es "Our training covers the history of ImageSource to our onsite staff or infrastructure, presen?ng an added layer of of tomorrow! methodology behind our 97% customer reten?on," Kris?na flexible process improvement complexity. Fortunately, Kris?na and her team devised a shares. The emphasis on consulta?ve sales ensures that strategy that addressed these challenges by leveraging the pla?orm. A Career Aligned customer-partners benefit from a well-prepared team, exis?ng ILINX pla?orm. capable of facing technical challenges and tailoring As the Vice President of Sales at ImageSource, Kris?na solu?ons to meet their objec?ves. "We were able to augment and eventually migrate their reflects on her journey from an intern to a pivotal role opera?ons to a completely cloud-based SaaS solu?on," within the company. She reflects on the transforma?on of "We focus on our customer-partners' business process Kris?na elaborates. ImageSource into the creator of the ILINX pla?orm, a shi? challenges and their objec?ves and build a rela?onship that paralleled her career growth. Specializing in based on their exper?se and our experience solving This transi?on expedited claims processing and further government solu?ons, Kris?na has been instrumental in problems for organiza?ons like theirs," Kris?na emphasizes. paved the way for enhanced efficiency and scalability. By aiding numerous Washington State agencies modernize This approach has tangible business outcomes and clearing bo?lenecks and resolving backlogs, the ESD now and improve opera?ons through ILINX business process measurable return on investment reflec?ng the operates with renewed agility, thanks to the innova?ve automa?on solu?ons. collabora?ve efforts between ImageSource and its valued approach by ImageSource. customer-partners.

Success Through Ac?ve Listening vision. Kris?na shares, "We document that collabora?on in ImageSource stays ahead of the compe??on. Their AI- a living document that encompasses business problems, driven pla?orm ensures a seamless user experience Kris?na emphasizes the importance of ac?ve listening in process solu?ons and a roadmap for future engagements powered by comprehensive content understanding and the role of an account execu?ve. "Without ques?on, ac?ve along with a log of completed projects with document business intelligence. listening is the most important skill," she asserts. "We have return on investment." to start by learning everything we can about the process Kris?na recounts, "We are always watching the innova?on problems our customer-partners face." Regular updates to this document during mee?ngs with landscape to recognize the emerging trends that will shape customer-partners ensure alignment around a strategic tomorrow’s solu?ons." Understanding that organiza?ons are in?mately acquainted roadmap and reinforce the rela?onship as a trusted with their own processes and challenges, Kris?na technology partner. "Many ?mes, the dialogue reveals new Pride in Progress underscores the value of solici?ng insights from the right opportuni?es for innova?on that we can help with," stakeholders. "If you get the right users and business Kris?na notes. Being the Vice President of Sales, Kris?na takes immense leaders talking, you will get the big picture," she affirms. pride in facilita?ng the implementa?on of technology Recognizing the value of personal connec?on, ImageSource solu?ons for organiza?ons. "I’m incredibly proud to help organiza?ons implement solu?ons that make their Se?ng a leadership example, Kris?na priori?zes ac?ve priori?zes in-person mee?ngs held on-site with involved listening within her team, fostering a culture of problem- stakeholders. This commitment to collabora?on and processes easier, more secure, and more rewarding for solving rather than mere transac?onal interac?ons. This communica?on underscores ImageSource's dedica?on to customers and cons?tuents," she shares. C approach ensures that solu?ons are tailored to address the delivering tailored solu?ons and driving mutual success specific needs of each customer-partner, ul?mately with its customer-partners. Her mo?va?on stems from ensuring her team experiences o enhancing sa?sfac?on and driving success. the same sense of accomplishment in reaching these v milestones. Kris?na explains, "Here, we believe that each Driving Results Scalability and Versa?lity individual win is a win for everyone because every e ImageSource starts each week with a Sales Collabora?on employee here plays a vital role in our success. When one r of us shines, we all shine." This collec?ve ethos fosters a Kris?na acknowledges the pivotal role the ImageSource mee?ng, fostering knowledge exchange, sharing best prac?ces, and providing feedback and advice. Kris?na says, culture of mutual support and celebra?on, where each development team plays in tailoring solu?ons to meet S client needs. She explains, "Our ILINX pla?orm is comprised "Our CEO—Terry Sutherland, and our senior staff set the success contributes to the team's overall success at t of modular components that allow us to design solu?ons ImageSource. tone by being generous with their ?me and exper?se." targeted to specific challenges without obliga?ng o customer-partners to license func?ons that are not relevant This suppor?ve environment ensures that less experienced SaaS Success Secrets r to their needs." account execu?ves receive guidance in various aspects, from cra?ing emails to refining pitch decks and rehearsing Kris?na offers valuable advice to aspiring sales leaders y This flexibility enables seamless scaling of solu?ons to presenta?ons. Kris?na emphasizes, "We are invested in aiming to excel in the SaaS industry. "This is a great ?me to match the unique requirements of each business problem work in SaaS," she remarks. "With its advantages in each other’s success from the origin of a lead that or organiza?on. "It is amazing to tell a customer-partner marke?ng hands off to sales to the final customer support, real-?me updates, cybersecurity, and predictable that, yes, they can have a unique solu?on that targets their acceptance." costs, SaaS enables organiza?ons to fully leverage exact requirements while also being extensible to future innova?on more rapidly than ever." challenges," Kris?na enthuses. Moreover, each sales engagement benefits from an execu?ve sponsor facilita?ng naviga?on within the SaaS environments enable solu?ons, even early itera?ons, Furthermore, the cloud readiness of the ILINX pla?orm to be shared quickly and allow poten?al users to interact customer-partner's organiza?on, ensuring the clearest path facilitates the swi? deployment of solu?ons. Clients can to the best outcome. This collabora?ve approach highlights with technology quickly, building confidence that the quickly access essen?al features while adding func?onality ImageSource's commitment to achieving success at every solu?ons are the right match. She highlights the With a focus on process such as workflow and AI-enabled intelligence. These can be stage of the customer journey. significance of customer-centricity in sales endeavors. "If improvement solu?ons such as end-to- introduced in accordance with priori?es or evolving needs. SaaS sales leaders center their ac?vi?es on their customer end workflow and customer experience This adaptability ensures that ImageSource remains at the The Power of An?cipa?on needs, they can be successful in this industry," Kris?na forefront of providing innova?ve and tailored solu?ons to emphasizes. By priori?zing customer needs and fostering automa?on ImageSource stays ahead of its valued customer-partners. ImageSource prides itself on leading rather than following confidence through rapid solu?on sharing and interac?on, the compe??on. the market. "We never want to follow the market; we want sales leaders can thrive in the robust landscape of the SaaS Shared Vision, Shared Success to lead it," Kris?na asserts. industry. ImageSource fosters a collabora?ve approach with its With a focus on hyper-automa?on solu?ons such as customer-partners to develop a long-term technology intelligent document processing and workflow automa?on,

"Leadership is hard to define and good leadership even harder. But if you can get people to follow you to the ends of the earth, you are a great leader."

The Rise of SaaS Exploring the Growth and Impact of Cloud-Based Solu?ons n today's rapidly evolving technological landscape, cloud-based solu?ons have emerged as a cornerstone of I innova?on and efficiency. One of the most transforma?ve aspects of this cloud revolu?on is the rise of So?ware as a Service (SaaS). This model has fundamentally A altered the way businesses operate, offering a range of r benefits that drive growth, enhance produc?vity, and provide significant cost savings. t i The Evolu?on of Cloud-Based Solu?ons c Cloud compu?ng has come a long way since its incep?on. l The concept of delivering compu?ng services over the e internet began to take shape in the early 2000s, but it wasn't un?l the last decade that it truly gained momentum. The scalability, flexibility, and cost-efficiency of cloud solu?ons have made them an a?rac?ve op?on for businesses of all sizes. By offloading the burden of maintaining physical servers and infrastructure, companies can focus more on their core competencies and innova?on. Among the various cloud service models, SaaS has emerged as a par?cularly popular and effec?ve op?on. SaaS allows businesses to access so?ware applica?ons via the internet, hosted on a provider's servers. This eliminates the need for on-premises installa?on and maintenance, reducing the total cost of ownership and enabling faster deployment. The Rise of SaaS The SaaS model has experienced explosive growth over the past decade. According to Gartner, the global SaaS market is projected to reach $171.9 billion in 2022, up from $145.5 billion in 2021. MAY 2024 M AY 202 4 www.ciowomenleaders.com www.ciowomenleaders.com 16 17

This rapid growth can be a?ributed to several key factors Customer rela?onship management (CRM) systems like that make SaaS an appealing choice for businesses. Salesforce have transformed how businesses manage their customer rela?onships. By centralizing customer data and First and foremost, SaaS offers unparalleled flexibility and providing ac?onable insights, these pla?orms enable companies to deliver personalized and ?mely customer accessibility. Users can access their applica?ons from "SaaS transforms software from a product anywhere with an internet connec?on, using any device. experiences. This, in turn, drives customer sa?sfac?on and This is par?cularly valuable in today's world, where remote loyalty. into a service, making it accessible, work and mobile access have become the norm. SaaS solu?ons enable employees to stay produc?ve and SaaS in Specific Industries affordable, and scalable.” connected, regardless of their loca?on. The impact of SaaS extends across various industries, each Another significant advantage of SaaS is its scalability. benefi?ng from its unique advantages. In the healthcare Tradi?onal so?ware o?en requires substan?al investments sector, SaaS solu?ons have streamlined administra?ve in hardware and infrastructure to accommodate growth. processes, improved pa?ent care, and enhanced data With SaaS, businesses can easily scale their usage up or security. Electronic health records (EHR) systems, for down based on their needs, paying only for what they use. instance, enable healthcare providers to access pa?ent This scalability ensures that companies can adapt to informa?on securely and efficiently, facilita?ng be?er changing demands without the burden of costly diagnosis and treatment. infrastructure upgrades. In the educa?on sector, SaaS pla?orms have revolu?onized Moreover, SaaS providers handle all aspects of so?ware e-learning and remote educa?on. Learning management maintenance, including updates, security patches, and systems (LMS) like Canvas and Moodle provide educators backups. This relieves businesses of the technical overhead with tools to create, manage, and deliver online courses. associated with managing so?ware, allowing them to focus These pla?orms support a wide range of mul?media content and interac?ve features, making learning more on their strategic objec?ves. Addi?onally, the subscrip?on- based pricing model of SaaS makes it easier for businesses engaging and accessible. to predict and manage their so?ware expenses. The financial services industry has also embraced SaaS for Impact on Business Opera?ons its flexibility and security. SaaS-based financial management systems offer robust analy?cs, compliance The impact of SaaS on business opera?ons has been features, and scalability, helping financial ins?tu?ons profound and far-reaching. One of the most notable effects manage their opera?ons more effec?vely. Fintech startups, is the democra?za?on of access to advanced so?ware in par?cular, have leveraged SaaS to deliver innova?ve tools. Small and medium-sized enterprises (SMEs), which financial products and services, disrup?ng tradi?onal may have previously been unable to afford expensive banking models. so?ware licenses and infrastructure, can now leverage powerful applica?ons on a subscrip?on basis. This levels Conclusion the playing field, enabling SMEs to compete with larger enterprises. The rise of cloud-based solu?ons, par?cularly SaaS, has revolu?onized the way businesses operate. By offering Collabora?on and communica?on have also been greatly flexibility, scalability, and cost-efficiency, SaaS has become enhanced by SaaS solu?ons. Tools like Slack, Microso? an indispensable tool for organiza?ons across various Teams, and Zoom have become essen?al for remote work industries. As technology con?nues to evolve, the impact and team collabora?on. These pla?orms facilitate real-?me of SaaS will only grow, driving innova?on and transforming communica?on, file sharing, and project management, business opera?ons. Embracing SaaS is not just a trend but improving overall produc?vity and efficiency. The ability to a strategic impera?ve for businesses looking to thrive in integrate various SaaS applica?ons further streamlines the digital age. workflows, crea?ng a seamless digital ecosystem. In addi?on to improving internal opera?ons, SaaS has revolu?onized customer interac?ons and service delivery. MAY 2024 M AY 202 4 www.ciowomenleaders.com www.ciowomenleaders.com 18 19

Driving Innovation Female Leadership SaaS in the Sector n the fast-paced world of So?ware as a Service (SaaS), leadership is key to driving innova?on and fostering growth. A I Tradi?onally, the tech industry has been male-dominated, but the landscape is changing. Female leaders are increasingly r making their mark in the SaaS sector, bringing fresh t perspec?ves, diverse experiences, and innova?ve approaches. i The Changing Landscape of SaaS Leadership c l Over the past decade, there has been a no?ceable shi? in the tech industry’s leadership dynamics. While women remain e underrepresented in many areas of tech, their presence and influence in the SaaS sector are growing. According to a report by McKinsey & Company, companies with gender-diverse leadership teams are 21% more likely to outperform their compe?tors in profitability. This sta?s?c underscores the value of diversity in driving business success. Female leaders in SaaS are breaking through the glass ceiling and taking on pivotal roles as CEOs, CTOs, and other execu?ve posi?ons. They are not only contribu?ng to their companies’ success but also inspiring the next genera?on of women to pursue careers in technology. The rise of female leadership in SaaS is a testament to the changing a?tudes towards gender diversity and the recogni?on of the unique strengths women bring to the tech industry. Unique Contribu?ons of Female Leaders in SaaS Female leaders in SaaS bring a wealth of unique quali?es and perspec?ves that drive innova?on and foster a posi?ve organiza?onal culture. Some of these contribu?ons include: MAY 2024 M AY 202 4 www.ciowomenleaders.com www.ciowomenleaders.com 20 21

www.ciowomenleaders.com Emphasis on Collabora?on and Team Building Addressing Gender Bias Women o?en excel in collabora?ve environments, where Gender bias remains a significant challenge in the tech teamwork and communica?on are crucial. In the SaaS industry. Female leaders o?en have to work harder to sector, where cross-func?onal collabora?on is essen?al for prove their competence and gain the same recogni?on as developing and delivering so?ware solu?ons, female their male counterparts. Companies need to implement leaders can create cohesive teams that work effec?vely policies and prac?ces that address bias, such as blind towards common goals. Their ability to foster inclusive recruitment processes and bias training for employees, to environments encourages diverse viewpoints, leading to create a more level playing field. more crea?ve and innova?ve solu?ons. Mentorship and Support Networks Customer-Centric Approach Mentorship and support networks are crucial for the Many female leaders priori?ze a customer-centric success of female leaders in SaaS. Experienced female approach, understanding the importance of delivering leaders can provide guidance, advice, and support to Some value to clients. This focus on customer sa?sfac?on helps emerging leaders, helping them navigate the challenges of SaaS companies develop products that truly meet user the industry. Organiza?ons should invest in mentorship needs, leading to higher customer reten?on and loyalty. programs and create opportuni?es for women to connect Female leaders o?en advocate for empathy and and learn from each other. understanding in customer interac?ons, crea?ng a culture Women of care and responsiveness that resonates with clients. Work-Life Balance Strong Advocacy for Diversity and Inclusion Balancing work and personal life is a common challenge for are born many female leaders. Companies can support their Female leaders in SaaS are o?en strong advocates for employees by offering flexible work arrangements, Leaders diversity and inclusion within their organiza?ons. They parental leave policies, and resources for childcare. recognize the importance of building diverse teams that Crea?ng a culture that values work-life balance helps retain reflect a wide range of experiences and perspec?ves. By talented female leaders and enables them to perform at promo?ng diversity, these leaders create environments their best. where innova?on thrives, as diverse teams are more likely to come up with novel solu?ons to complex problems. Conclusion Resilience and Adaptability Female leadership in the SaaS sector is driving innova?on, fostering inclusive cultures, and transforming the tech The tech industry is known for its rapid pace of change, and industry. Women like Jennifer Tejada, Julie Larson-Green, resilience is a key trait for leaders naviga?ng this dynamic and Therese Tucker are leading the way, demonstra?ng the environment. Female leaders o?en bring a high degree of value of diversity and the unique contribu?ons women resilience and adaptability, honed through overcoming bring to the table. While challenges remain, the progress various challenges in their careers. This ability to stay agile being made is encouraging, and the future looks bright for and adapt to changing circumstances is invaluable in the female leaders in SaaS. By con?nuing to support and SaaS sector, where staying ahead of technological trends promote gender diversity, the SaaS sector can unlock its and market shi?s is crucial. full poten?al and achieve greater success in the years to come. Overcoming Challenges and Building Success Despite the progress being made, female leaders in SaaS s?ll face numerous challenges, including gender bias, lack of representa?on, and balancing work-life responsibili?es. Overcoming these obstacles requires resilience, support systems, and a commitment to fostering inclusive environments. MAY 2024 www.ciowomenleaders.com 22

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Top 10 Women Leaders Leading in SaaS in 2024 (3)