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Cultivation Analysis By: George Gerbner

Presented by: Jake Duerden. Cultivation Analysis By: George Gerbner. Television Statistics.

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Cultivation Analysis By: George Gerbner

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  1. Presented by: Jake Duerden Cultivation AnalysisBy: George Gerbner

  2. Television Statistics • According to the A.C. Nielsen Co., the average American watches more than 4 hours of TV each day (or 28 hours/week, or 2 months of nonstop TV-watching per year). In a 65-year life, that person will have spent 9 years glued to the tube. • Number of murders seen on TV by the time an average child finishes elementary school: 8,000 • Number of TV commercials seen by the average person by age 65: 2 million • Percentage of local TV news broadcast time devoted to advertising: 30% • Percentage devoted to stories about crime, disaster and war: 53.8% • Percentage of Americans who can name The Three Stooges: 59% • Percentage who can name at least three justices of the U.S. Supreme Court: 17%

  3. Where we get our information

  4. Question? What are the odds that you’ll be involved in some kind of violent act within the next seven days? • 1 out of 10 • 1 out of 100 • 1 out of 1,000 • 1 out of 10,000

  5. The Mean World Syndrome Chances of involvement with violence: • Those with light viewing habits predict that their weekly odds of being a victim are 1 out of 100. • Those with heavy viewing habits fear the risk to be 1 out of 10. Fear of walking alone at night: • People with heavy viewing habits tend to overestimate criminal activity, believing it to be 10 times worse than it really is. • However statistics say muggers on the street pose less bodily threat than does injury from cars! Perceived activity of Police: • People with heavy viewing habits believe that 5% of society is involved in law enforcement. • People with light viewing habits estimate a more realistic 1% General mistrust of people: • Those with heavy viewing habits are suspicious of other people’s motives.

  6. How television affects our view of society The 3 B’s of television: • Blurring • Blending • Bending

  7. How does television affect our culture? Mainstreaming Resonance Television really is congruent with the real world. • Television symbols change our perception of the real world.

  8. Sources • Communication, communication, communication by: EmGriffen • http://www.csun.edu/science/health/docs/tv&health.html • http://people-press.org/2004/06/08/i-where-americans-go-for-news/

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