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UPDATE December 2008 JENNY GRIFFITHS Project Director GriffHobbs@aol

UPDATE December 2008 JENNY GRIFFITHS Project Director GriffHobbs@aol.com. THE STORY. Origins scoping for defined registration 2003 Report 2005 – see Judy’s briefing 2006 RSPH convened meeting of national public health organisations Collaboration formed two years ago RSPH, FPH, IHPE, UKPHR

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UPDATE December 2008 JENNY GRIFFITHS Project Director GriffHobbs@aol

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  1. UPDATE December 2008 JENNY GRIFFITHS Project Director GriffHobbs@aol.com

  2. THE STORY • Origins scoping for defined registration 2003 • Report 2005 – see Judy’s briefing • 2006 RSPH convened meeting of national public health organisations • Collaboration formed two years ago • RSPH, FPH, IHPE, UKPHR • £50k Depts. Of Health funding • New RSPH launched October 2008

  3. AIMS OF THE COLLABORATION • Advocacy for specialised health promotion • Support for workforce

  4. COMMUNICATION AND INVOLVEMENT PROCESSES • www.specialisedhealthpromotion.org.uk • Website - to be transferred to RSPH website Feb 09 and improved • Database of c. 500 – please join • E-bulletins • Annual conferences – 3rd on 3 February 2009 • Stakeholder forums and groups – 3 this year • Papers/articles in journals and newsletters

  5. ADVOCACY • Aim to ensure national infrastructure support reinstated & embedded at local level • Key role of new merged RSPH • “Vision, Voice and Practice” • Position paper on the ‘State of the Health Promotion Workforce’ – April 2008 • Formally considered by FPH Board • Enhanced links with IUHPE

  6. RSPH Health Promotion Awards • Launched 2008 to recognise organisational excellence in health promotion and community well-being • Submission of portfolio and peer review • Developed in partnership with 1st 5 Award Winners – North Lancs, Sefton Partnership, NE Essex, Plymouth, Rotherham • 2nd wave 5-6 sites 2009 - express interest now

  7. ADVOCACY & WORKFORCE SUPPORT • Membership of UK Public Health Workforce Programme Board • Implementing the Public Health Skills and Career Framework launched early 2008 • Membership of Faculty Practitioner Development Working Group (2008) • Education, training, assessment mechanisms for ph practitioners, retrospective and prospective • Continuing professional development

  8. SUPPORT FOR WORKFORCE II • RSPH supports health promotion academics forum • Academic input to work programme

  9. UK PUBLIC HEALTH REGISTER • Consultation on the regulation of ph practitioners 1 November to end February • Recent e-bulletin from StF • Important that you respond • Both standards and processes • Shaping the Future closely involved

  10. DEVELOPMENT OF MATERIALS • Framework for ethical health promotion with SHEPS Cymru • Social marketing for health and specialised health promotion • Why theory matters • Commissioning and health promotion (Richard Shircore) • Flyer for advocacy for hp with key stakeholders, e.g. ADsPH, DH

  11. I: A FRAMEWORK FOR ETHICAL HEALTH PROMOTION • With SHEPS in Wales (Will Beer), and thanks to Jackie Green • Restate the values base • Guidance for all – not just specialists • Not a code of professional practice or conduct • Definitions and ways of working • Issues: paternalism vs individual freedom, empowerment model, stewardship

  12. A Framework forEthical Health Promotion contd. • Statement of values and principles • Generic ethical principles • Terminal values (goals) • Instrumental values (ways of working) • Short statement of principles of professional practice

  13. II: SOCIAL MARKETING FOR HEALTH AND SPECIALISED HEALTH PROMOTION STRONGER TOGETHER – WEAKER APART

  14. Why? • Discussion document September 2008 • Workshop at World Social Marketing Conference • Separate development for historical reasons • Test whether we might be able to • Improve practice • Make more effective use of resources • Improve health and reduce inequalities • Through working together

  15. HP and SM - Issues Both SHP and SMH Can be misunderstood Have an image problem Have caricatures and stereotypes Are broad churches Are dynamic fields of practice Have a range of quality of practice

  16. HP and SM – Common Ground Both focus on changing behaviour Some shared underpinning knowledge and theory, e.g. behaviour change, health education No fundamental distinction regarding ‘upstream’ and ‘downstream’ approaches Whole system solutions Use of research and evaluation

  17. Next steps on HP/SM • Consultation until Christmas – please respond • International interest • New document in the spring • Discussion with Dept. Of Health • Also response to NOS for Social Marketing consultation

  18. III: WHY THEORY MATTERS • Thanks to Jackie Green • The importance of theory to health promotion • Explanatory and predictive – helps to answer the key questions in planning programmes – an important form of evidence • Briefing paper to share with public health colleagues to explain value of theory and justify time spent considering it

  19. IV: MAKING THE MOST OF SPECIALISED HEALTH PROMOTION • Draft briefing for policy makers, leaders and managers • For potential/actual ‘champions’ • Attempts to: • State importance of SHP and must not be lost in MDPH • Describe what HP is • Why it is successful and what HP specialists do • Explain why a specialised workforce is still needed

  20. THE FUTURE – 2009 - I • Develop regional networks ... • Strengthen involvement of other UK countries • More advocacy activity - ? Champions Network • Complete commissioning project (R. Shircore) • More ‘theory into practice’ activity

  21. THE FUTURE – 2009 - II • Continued involvement with practitioner development work (FPH, UKPHR) • HP Awards 2nd wave • More work with National Social Marketing Centre/Dept. Of Health • Depends on Dept. Of Health funding • HP specialists and practitioners need to join our organisations

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