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Build Your Personal Brand in Social Media: Social Media Audit

#GHC13. Build Your Personal Brand in Social Media: Social Media Audit. Joanne White @ Mediamum Friday 4 October, 2013. 2013. Y ou can use social media to. Help find jobs and internships. Find and join networks. Identify people you can help, and who can help you.

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Build Your Personal Brand in Social Media: Social Media Audit

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  1. #GHC13 Build Your Personal Brand in Social Media:Social Media Audit Joanne White @Mediamum Friday 4 October, 2013 2013

  2. You can use social media to • Help find jobs and internships. • Find and join networks. • Identify people you can help, and who can help you. • Access respondents for research.

  3. Social media and you • How do you see social media? • How do others see you in social media? • 37% of recruiters will check your social media presence. (Forbes) • The Grace Hopper LinkedIn group has 2,771 members. Are you one? • Why Mediamum? (Stand out!)

  4. Your personal brand • How does the world KNOW you?

  5. Identify your brand • Who do you want people to know you as? Researcher, student, developer, manager, entrepreneur, mentor, author, activist …

  6. Identify 5 traits • What five traits align with how you want to be known?

  7. Driving forward • Take the wheel. • Be strategic. • Positioning. • Be unique.

  8. Where are you now? Work FAST! • Give your neighbor your business card. (Or name and affiliation.) • Web search your neighbor. • Write down 5 things you identify (positive and negative – both are useful!) • Swap back!

  9. Reality vs Perception Tell us: • Did the traits you want to show reflect in your neighbor’s findings? • What did you learn from searching someone else?

  10. Tools for a purpose • Decide on a mother-ship.

  11. Consistency in branding • One avatar. • One voice. • Consistent style. • Personality.

  12. Your own website • Can be lots of work. • Alternatives could be other pages that act as hubs (eg: About.me)

  13. Tools to choose from • Slideshare • Re-use and remix presentations. • Be a better presenter. • Link and embed with other social sites. • Google+ • 925,000 new users each day. • Join communities. • Hangouts and wider uses.

  14. Tools to choose from • LinkedIn • 500+ connections. • Grace Hopper WIC group = 2,771 members. • Best professional networking. • Meetup • Great if you’re shy! • New communities, startups. • Connecting offline is important too.

  15. Facebook • Nearly 1 billion active users. • Lock down your private account. • Create/join pages/groups = your brand.

  16. Twitter • Craft your followers. • Engage in chats (#phdchat, #edchat). • Share, reply, RT, broadcast. • Set up your cellphone to get @s, DMs directly, and reply promptly. • 135K new accounts each day.

  17. Visual-centric tools • YouTube • 2nd largest search engine on the web. • Video and visuals = emotion. • Pinterest • 25% of online women use Pinterest. (Pew Research Center.) • 70 million users. • Instagram • Users upload 40M images every day (Nielsen).

  18. Monitor! • Automated eyes. • Alerts on News, Names, Topics, Scholar.

  19. Conclusions Now you can use social media to: • Help find jobs and internships. • Find and join networks, BoF’s. • Identify people you can help, and who can help you. • Access respondents for research.

  20. Credits • Lance Armstrong: flickr.com/photos/thomashawk/7299538600/ • Sheryl Sandberg: flickr.com/photos/jdlasica/4036278964/ • Green car: flickr.com/photos/mattsh/9671059261/ • Rear view mirror: flickr.com/photos/bass_nroll/3591595359/ • Space ship: flickr.com/photos/lord_dane/5079460928/

  21. Got Feedback? @Mediamum Jo@mediamum.net Rate and Review the session using the GHC Mobile App To download visit www.gracehopper.org

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