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Social Media A Blessing or a Curse

Social Media A Blessing or a Curse. The Terms of Reference:. This is not a debate about ‘Digital’ per se. This is a debate about Social Media. I love the internet–email, Text donations, online advertising - websites that do brilliant and amazing things – I even love Powerpoint.

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Social Media A Blessing or a Curse

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  1. Social Media A Blessing or a Curse

  2. The Terms of Reference: This is not a debate about ‘Digital’ per se This is a debate about Social Media I love the internet–email, Text donations, online advertising - websites that do brilliant and amazing things – I even love Powerpoint.... But Social Media, well, that’s a curse! – particularly the way its presented as a blessing

  3. Social Media as a Heavy Sell: Following on from our successful Social Media Week event – “Socially adept or Socially inept”, hosted by Interactive Scotland, we’re delighted to confirm that NSDesign will be repeating their own highly acclaimed "Embrace the Space" Masterclass series at the Hillington Park Innovation centre in December. It’s just not that binary – whatever happened to critical analysis?

  4. Social Media – the Cost of Investment: Social media is free – it’s like a gift! Ho Ho Ho Strategy Planning Servicing Responding Imagination (Lack of) skills Accountability Hours of tedious ‘fun’ Social Media is not just for Christmas

  5. Return on Investment: ROI - Don’t make me laugh! There is no way to calculate ROI Providing laborious ways of delivering the same information to people who support you anyway – is not a return http://www.2010socialmediastudy.com/ Fedex and Ketchum Report

  6. The smart money says you start with the customers motivation to use social media and work backwards* This sounds like you’ll be chasing after fads *MIT Sloan Management Review 2010

  7. Social media as a distraction: Shelter’s recent foray into foursquare sounds great.... Once you’ve got over the novelty, what is there left? and you’re kind of locked in. But the next charity won’t get the coverage

  8. Social media as a means of engagement: The theory is that social media increases engagement Have you tried asking your followers test questions?

  9. Social Media and the bottomless audience In conventional media there’s an agreed tone which addresses identifiable audiences. In social media how do you reconcile tone and style with an infinite audience If you’re conversational you risk being too informal If you’re risk averse you’re too boring. If you say too much you’re indiscreet, if you say too little, you’re insufficiently engaged. And things hang around

  10. Social media as a disaster: Why would you want to put your brand on the line and invite people to mock you? Nestle v Greenpeace http://www.facebook.com/#!/Nestle http://www.youtube.com/watch?v=1BCA8dQfGi0 http://www.youtube.com/watch?v=QQL8QfyzcMs Save the Children has campaigned for Gypsy Travellers for years. When they kept silent over the Dale Farm evictions all their social media positions were exposed to ridicule.

  11. Social Media as a Risk: How many people do you know who’ve been sacked for their blogs?

  12. Social Media as a gamble: TFN recently ran a headline “Twitter Lottery gets off to a slow start” The founder is quoted as saying “hopefully it will go viral” Bit like saying “hopefully we will win the lottery” The only social media outings which go viral are celebrity, cute, scandal, silly – or minecraft By analogy, think what OSCR would say if your fundraising strategy consisted of putting your donations on the horses?

  13. Bloggers, Tweeters and Commentators are primarily interested in growing their own brands not yours! These are not your friends, fans or followers – these are euphemisms! Your social media space doesn’t belong to you, it is merely a platform for others to play with – malevolently!

  14. I realize everyone is telling you social media is a unicorn but maybe it’s just a horse? Jay Baer, Independent Social Media Strategist

  15. The Social Media Genie is out of the bottle... Time-Consuming Resource-Wasting Risk-Exposing Long-term Expensive Inefficient Faddish Ego-Inflating Ego-Deflating Deceptive Distorting Boring I don’t see any choice, for now, we are stuck with social media – it is a beast we will have to learn to service... But don’t let the tail (of profit driven digital providers with their shiny cool toys) wag the dog And don’t let anyone tell me that Social Media is a blessing. The Genie is a curse!

  16. Richard Saville-Smith @pr4not4profits richard@saville-ferguson.co.uk

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