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Communication Audits

Communication Audits. Chapter 6 Phase 4: The International Communication Association Survey. ICA Survey. Information Received Sending Information to Others Follow-Up on Information Sent Sources of Information Timeliness of Information Organizational Communication Relationships

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Communication Audits

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  1. Communication Audits Chapter 6 Phase 4: The International Communication Association Survey

  2. ICA Survey • Information Received • Sending Information to Others • Follow-Up on Information Sent • Sources of Information • Timeliness of Information • Organizational Communication Relationships • Organizational Outcomes • Channels of Communication

  3. ICA Survey • Analysis and Interpretation • Frequency counts and means • Difference scores • Comparisons

  4. ICA Survey • Advantages of the ICA Survey • Well tested • Adaptable • Reliability and Validity • Data bank is available

  5. ICA Survey • Vulnerabilities of the ICA Survey • Length and complexity • Ambiguous terms • The problem with questions is not that the analysts cannot generate possible interpretations, but rather that these interpretations may not be faithful to the meanings intended by respondents.

  6. ICA Survey • Vulnerabilities of the ICA Survey • Every respondent, on every difference question pair except one (information grapevine), always indicated they needed more information than they received. Thus the scale may be more of a “curiosity index” than an information-needs inventory.

  7. ICA Survey • Vulnerabilities of the ICA Survey • The ICA Survey is basically a self-report, perception-based instrument. • Discovery of perceptions is important, though. • Survey is rarely used alone. • Stills leaves out significant areas • Networks • Structure

  8. Communication Audits Chapter 6 Phase 4: The International Communication Association Survey END

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