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Communication Audits. Chapter 2 Initiating and Planning an Audit. Phase 1: Initiating. Meet with key people to: Accommodate client’s purposes & get consensus about the project Define the scope of the audit Familiarize audit team with organization Familiarize management with audit concept.
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Communication Audits Chapter 2 Initiating and Planning an Audit
Phase 1: Initiating • Meet with key people to: • Accommodate client’s purposes & get consensus about the project • Define the scope of the audit • Familiarize audit team with organization • Familiarize management with audit concept
Phase 2: Planning • Make financial arrangements • Decide nature of final report • Clarify auditor-client relationship • Purchase model • Medical model • Process model • Arrange liaison with organization
Phase 2: Planning • Determine focal areas • What do you need to know for the analysis? • What would you like to know? • What information is it possible to get? • What are your priorities? Those of management?
Phase 2: Planning • Select Audit Instruments • Observations • Interviews • Questionnaires • Critical Incidents • Network Analysis • Content Analysis • Communication Diaries
Phase 2: Planning • Choose Employees to be Audited • Cost • Audit Technique • Expectations • Sample Procedure stratified • Size • Key people • Part-time employees
Phase 2: Planning • Forecast Time Sequence • Publicize Audit • Formalize Audit Arrangements • Contract • Letter
Communication Audits Chapter 2 End