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Liam Thompson IBI Presentation 5 th April 2011

Liam Thompson IBI Presentation 5 th April 2011. The Titanic of Media?. Listener Habits. 80% of people say that IPod / Mp3 has had no significant impact on the level of On Air radio listening that they do. We’re all on Facebook. Media Consumption Source: JNLR & Mediavest.

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Liam Thompson IBI Presentation 5 th April 2011

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  1. Liam Thompson IBI Presentation 5th April 2011

  2. The Titanic of Media?

  3. Listener Habits • 80% of people say that IPod / Mp3 has had no significant impact on the level of On Air radio listening that they do.

  4. We’re all on Facebook

  5. Media Consumption Source: JNLR & Mediavest Indicates a higher level of Internet penetration amongst our listeners

  6. Our Trends • In 2010 our group online listenership in Ireland alone has doubled from *400,000 to *800,000 monthly unique listeners • Media Player unique users have increased 700% year on year • In February Radio You Can See had 100,000 visitors *Figures from Google Analytics

  7. Group Traffic 2009 V 2010 Stats provided by Google Analytics

  8. Group Traffic 2009 V 2010 % Increase Stats provided by Google Analytics

  9. Listener Habits • The 2010 survey reveals that Internet penetration “in home” is solid at 84% and has been at that level for a number of years, mostly delivered via broadband. • The Internet is regarded as the key medium for the majority of the respondents, surpassing TV, Radio and Press.

  10. Bulgaria iPhone

  11. Bulgaria Android

  12. Best Android App 2010 at Irish App Awards

  13. Radio TV Traffic Trend

  14. Ad Spend Lag Creates Revenue Opportunity

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