Download
1 / 7
70 likes | 82 Views
Addressing the pressing skills gap in the UK, TRS offers a solution backed by high-profile companies & individuals. Join to bridge the skills divide & enhance employment prospects for all. Let's spread this initiative further!
E N D
Dr Rachel Odams, PR Manager Siemens Energy UK TRS Communications 2014
Skills are at the top of the national agenda but westill have a problem! • Skills gap – anticipated shortfall of over 1.2 million engineers (Royal Society for Engineering and Engineering UK) • Retiring engineering workforce – gap is widening between leavers and joiners! • Redundancy – ever greater numbers people are finding themselves out of work • New challenges and new types of employees entering the workforce e.g. ex-services personnel, returning workers, more women • Youth unemployment – estimated 1 million young people under the age of 25 are unemployed
We have a fantastic tool in TRS that offers a real solution to help address UK skills issues • National in scope • Backed by high profile companies and people • Inclusive and open to any type of employer or employee group • Easy to use • Scaleable – online functionality and scope easy to change to bring in new organisations and people • It works – the results so far have been good for participating employers and candidates • TRS is currently researching usage and resultstrends to further improve the service
Our challenge is to spread the word further... • We need to bring extend our reach with three key groups: • Employers who can register to be part of TRS for recruitment • Potential employees/candidates • Influencers/partners e.g. Universities, Professional bodies, who provide useful channels for potential employees and for talent development/direction • We can leverage our combined strength and resources as a group of companies and the backing we have from BIS • We can leverage the networks we have already to spread the message further • Partner companies are already promoting TRS in their communications – we want to build on this to create a stronger more optimised common platform
A clear campaign approach will help provide focus • Our objectives are to raise awareness and increase uptake of TRS amongst • companies, employees and potential partner organisations • The campaign we are proposing for 2014 is “getting to10,000” consisting of various • tactical elements: • Core messages that can be used in all communications • Supporting collateral – literature, case studies, online • Website re-launch that can be used to extend our network • Kick-off TRS event with high profile endorsement – targeting in the main users of the system, especially employees/candidates to help “tell the TRS story” • Media plan for TRS as a whole but which incorporates partner companies • Social media plan (twitter, facebook, LinkedIn)
Next steps • Create a strong Communications group and network from partner and related organisations which includes key recruitment as well as communications contacts • Use a variety of media to communicate achievements, including case studies and campaign updates about the “getting to 10,000” campaign • Develop a full-blown communications plan and calendar for 2014 • Secure Steering Group buy-in and support to communications approach
Dr Rachel Odams • PR Manager • Siemens Energy UK • Sir Willliams Siemens Square • Frimley • Camberley • GU16 8QD • Mobile: +44 (0) 7808 824209 • Email: rachel,odams@siemens.com • http://www.siemens.co.uk
