Why Life Insurance at SIAA

1. Why Life Insurance at SIAA

2. What you should focus on • Changing Landscape • Broader Access • Higher compensation • Increased Support • Ease of doing business

3. The Future is Now • Auto insurance accounts for 70% of personal lines sales • Auto insurance has become commoditized • Winning Agents will deliver tailored and relevant expertise at multi-channel marketing, while increasing their scale • Selling life insurance and other lines is becoming a necessity to replace lost P&C revenue • Selling life insurance Increases agency value and “protects the book” Source: Agent of the Future: The Evolution of Property and Casualty Insurance Distribution www.Mckinsey.com

4. Rounding Out Accounts = Increased Revenue • Customer Retention has a link to long term profitability • The higher the customers relationship satisfaction the higher the retention • Increased purchases lead to higher retention • A selling firm wanting to retain its customers must uncover new areas for purchase or value adding partners • Be a trusted advisor to turn customers into long term clients • Life insurance is a logical and much needed way to increase retention Source: Customer Retention, Purchasing Behavior and Relationship Substance in Professional Services, Kent Eriksson, Anna Lofmarck Vaghult

5. Protect the “Most Important” Asset • Many people fail to protect their most important asset • Income generators, caretakers and homemakers • Business owners and others that people rely upon for continued employment • P&C covers things, while life insurance covers people and protects families

6. Increase Your Revenue • Average life premium for P&C producers = $1,000 • Through SIAA Life & Benefits members can earn up to 90% of first year premium • Selling one life policy per week can generate an additional $43,200 in revenue and increase the overall value of your agency

8. Ease of Doing Business • Easy access to simply run illustrations and electronically submit applications • Limited underwriting and simplified issue with no exams or labs for qualifying applicants • Expertise and guidance provided by professional wholesaling for case design and “I’ve got a guy…” • Sales Assist programs for cases where it makes sense to hand off while still receiving commission • Co-branded, client facing access for clients who want to research and apply on their own while rep still receiving a percentage of the commission • Life Insurance is becoming more transactional

9. Crump Life

10. SIAA4U.Com Life Redesign Design and development of Life Marketing Resources housed on SIAA4U 60 Second Sales idea “Cross Selling from a Homeowner Sale” 60 Second Sales Idea video “Why Life insurance?” 60 Second Sales Idea video “BIA and Life for business use” 60 Second Sales Idea “ “Life Insurance to protect businesses” 60 second sales idea “The Simplicity of Simplified Issue” Life Changing Conversations communication and promotion Life Changing Conversations Virtual Session Selling Life with SIAA Session 1 Selling Life with SIAA Session 3 Selling Life with SIAA Session 2 Life Changing Conversations Virtual Session Life Changing Conversations Virtual Session Development of Life insurance Selling Curriculum Life Changing Conversations Virtual Session Life Changing Conversations Virtual Session 2019 Integrated Marketing Planning Newsletter Article Annuity Sale Newsletter Article Finishing your year strong Newsletter Article SIAA Term Newsletter Article Mining your book of business for a quick start Newsletter Article Single Premium Whole Life Newsletter Article The Simplicity of simplified issue Development of Reporting Strategy New ISM Welcome Calls Master Agency Meetings (where appropriate) Integrated Life Campaigns

11. Why Life Through SIAA? Aligns with the SIAA value proposition Added layer of support and advocacy Be part of something bigger than your own business