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THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES

THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES. What Are “ Explainer ” Videos?. The explainer video is usually the first thing showcased on the home page of a website.

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THE RISE OF “ EXPLAINER ” VIDEOS ON COMPANY//BRAND WEBSITES

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  1. THE RISE OF “EXPLAINER” VIDEOS ON COMPANY//BRAND WEBSITES

  2. What Are “Explainer” Videos? • The explainer video is usually the first thing showcased on the home page of a website. • Instead of clicking around to understand a company or brand’s mission or goals, the explainer video presents informational content to the viewer immediately, comprehensively, and in simple terms • Often utilizes with animation • i.e. white board animation

  3. The “Explainer” Video is the New Inforgraphic “…what infographicscan't do is entertain, or explain in a way that a video does. Videos have the unique ability to not only visualize a message, but also add entertaining motion effects and sound; creating a much more powerful effect on the message delivered” – Jim Kukral, The Huffington Post

  4. Tips For Creating a Catchy “Explainer” Video • Explainer videos should be quick-- no more than four minutes long • Put your message in the first 30 seconds • Speak directly to the audience • Tell a story • Don’t shy away from humor, but don’t overdo it!

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