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nike

nike. JUST DO IT. summary. Our History Our Chronology Product Resolution Nike People Brand News The origin of the Swoosh Key Market Our Heroes. Our History. Bill Bowerman. Phil Knight. Jeff Johnson. Steve Prefontaine. II. Our Chronology. Before the beginning. 1957 ~ 1961.

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nike

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  1. nike JUST DO IT.

  2. summary Our History Our Chronology Product Resolution Nike People Brand News The origin of the Swoosh Key Market Our Heroes

  3. Our History

  4. Bill Bowerman

  5. Phil Knight

  6. Jeff Johnson

  7. Steve Prefontaine

  8. II. Our Chronology

  9. Before the beginning 1957 ~ 1961

  10. The BRS/Tiger Partnership 1962 ~ 1971

  11. BRS becomes nike 1972 ~ 1980

  12. nikeas a player 1981 ~ 1991

  13. In our own League 1992 onward since 1992

  14. III. Product Revolution a. Shoe Evolution b. Marketing Innovation

  15. Shoe Evolution • Shoe Technologie • Nike Air Timeline • Design & Development • The making of an athletic shoe in a nutshell • The nike Alpha Project

  16. Shoe technology nike and innovation a long standing tradition

  17. Why cushion?what is a last?

  18. Nike-air Timeline part#1

  19. Nike-air Timeline part#2

  20. nike Sport Research Laboratory

  21. Design & Development

  22. The making of an athletic shoe in a nutshell

  23. The nikeAlpha Project

  24. b. Marketing Innovation

  25. Mkg Innovation(suite_1) 1987,’Revolution’ Ad 1977, There is no finish line 1968, BRS Store 1988 1991, Women’s Print Campaign 1990, Air 180 Campaign 1992, Hare Jordan Campaign 1991, ‘Stay in school’ Ad

  26. Mkg Innovation(suite_2) 96, Nike Shop, Liverpool, England 1992, NikeTown Chicago 1995, Evil Ad 96, Nike Shop, Japan NikeTown, NYC Nike Park, Atlanta

  27. Mkg Innovation(suite_3) 1996, Airport Soccer 1999, NikeTown, Berlin 1998, What if we treated all athletes like Skateboarder? 1999, NikeTown, London

  28. IV. nike People

  29. Philip H. Knight, Chief Executive Officer, President and Chairman, NIKE Inc.Richard E. Anguilla, Vice President, Investor RelationsDonald Blair, Vice President and Chief Financial OfficerMary Kate Buckley, Vice President, Nike.comOscar Cardona, Vice President, Human Resources for Nike's USA RegionJeff Cava, Vice President, Global Human ResourcesDr. Thomas E. Clarke, President, New Business VenturesCharlie Denson, Vice President / General Manager, Nike USAGary M. DeStefano, Vice President, Nike Asia-Pacific Shelley K. Dewey, Divisional Vice President, Footwear Production Trevor Edwards, Vice President European MarketingMaria S. Eitel, Vice President, Corporate Responsibility Dr. Joseph M. Ha, Vice President/Consultant, Nike InternationalClare Hamill, Vice President Global Women's BusinessTinker Hatfield, Vice President, Special ProjectsJoaquin Hidalgo, Vice President & Global Brand Director for SoccerGerald P. Karver, Divisional Vice President, Footwear Product CreationDusty Kidd, Vice President of Corporate ResponsibilityGary Kiedaisch, President and CEO of Bauer Nike Hockey INC.Robert L. Kreinberg, Divisional Vice President, Global LogisticsEunan McLaughlin, Vice President, European SalesLarry Miller, President of The Jordan BrandPaul Mitchell, Vice President, Advanced R&D and President/CEO Nike IHM (In House Manufacturing)Juliet Moran, Vice President and Global Brand Director for Running John Notar, Vice President, US Apparel Mark Parker, Vice President, Global FootwearCurtis S. Roberts, Vice President, Global Strategic PlanningPeter Ruppe, Vice President of Nike EquipmentEric Sprunk, Vice President/General Manager, The AmericasKirk Stewart, Vice President, Corporate CommunicationsLindsay D. Stewart, Vice President, Law & Corporate AffairsMarcia Stilwell, TreasurerIan Todd, Vice President, Global Sports MarketingJim Tucker, Vice President & General Manager of Nike United KingdomFrits D. van Paasschen, Vice President/General Manager, Nike EuropeHoward White, Vice President of Sports Marketing for The Jordan BrandMike Wilskey, Vice President, Global Brand Marketing Roland Wolfram, Vice President, Supply Chain and Information TechnologyBob Wood, Vice President/President, Nike GolfKevin G. Wulff, Vice President, New Brands and New BusinessCraig Zanon, Divisional Vice President/General Manager, U.S. Footwear Nike people (suite) people

  30. V. Brand News Jordan Brand nike Golf A.C.G.

  31. Jordan,Golf & ACG Jordan Brand: Takes it to The Rim Jordan Fundamentals: Takes it to the Schools Noke Golf: Commitment to performance All Condition Gear: Going for Extreme Excellence

  32. nike VI. The Origin of the Swoosh NIKE NIKE NIKE NIKE nike

  33. Fundamentals Quick Facts Current P/E Location 19.50 One Bowermen Drive Beaverton OR 97005-6453 Phone: (503) 671-6453 Earnings/Share 2.02 Web Site http://www.nike.com Dividend Yield 1.20% Industry Textile – Apparel Footwear & Access Debt/Equity Ratio 0.13 Employees 21,800 Net Profit Margin 6.00 Exchange NYSE Share Outstanding 271.2 Mil Market Capitalization 11.09 Bil VII. Key Market

  34. VIII. Our Heroes

  35. Suite heroes CARL LEWIS JOAN BENOIT-SAMUELSON MIA HAMM MICKAEL JORDAN TIGER WOODS ANDRE AGASSI MONICA SELES PETE SAMPRAS JOHN Mc ENROE MICKAEL JOHNSON

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