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Mtech’s Coursera course launched January 2013 87,900 enrollments in first offering

Coursera experiences from the University of Maryland’s first MOOC Dr. James V. Green Director, Entrepreneurship Education Maryland Technology Enterprise Institute (Mtech) A. James Clark School of Engineering April 4, 2013.

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Mtech’s Coursera course launched January 2013 87,900 enrollments in first offering

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  1. Coursera experiences from the University of Maryland’sfirst MOOC Dr. James V. GreenDirector, Entrepreneurship EducationMaryland Technology Enterprise Institute (Mtech)A. James Clark School of EngineeringApril 4, 2013 Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  2. Mtech’s Coursera course launched January 201387,900 enrollments in first offering Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  3. Goal of developing students’ entrepreneurial mindset and opportunity analysis skill set The Opportunity Analysis CanvasTM Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  4. Developed a rigorous course on complex topics that challenged students through weekly assignments Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  5. Initial student profile for our course (r =26,600, 30%) 48% First entrepreneurship course 18% Taken at least one entrepreneurship course in the past 17% Written a business plan 17% Started my own business Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  6. Initial student profile for our course (r =26,600, 30%) 45% plan to start a business in the future 14% actively starting a business 12% interested in improving my existing business Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  7. Initial student profile for our course (r =26,600, 30%) 48% industry professional 27% university student 5% academic, professor, research scientist 2% high school student Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  8. Ages range from 13-92, with the highest concentration (55%) being 20-30 years old Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  9. Our students create a truly global classroom(r =26,600, 30%) • 75% of the students from beyond U.S. • 153 countries Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  10. Student engagement is difficult to assess, as their intent and goals vary • Difficult to differentiate: • Students intending to take assessments and “pass” the course versus • Those intending to view all lectures without completing assessment Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  11. 75% of enrollments withdraw by the end of week 1 Number of Users Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  12. Creation and production of lecture content largely developed concurrently with course delivery. • An early stage challenge is determining the right type and quantity of content to record for the course • Content from existing courses was a basis for the Coursera course • Still required significant rework to break into bite size pieces, 16 x 9 ratio, text placement adjustments, etc. • Six week course target was 5 videos/week of 8-12 minutes/video • Actual delivery was 4-6 videos/week of 7-15 minutes/video • Video production required ~ 3 hours per 1 hour of content • 1 hr. of final content required 1 hr. 15 min. of recording + 45 min. of editing, rendering, and posting + 1 hr. of QA • Instructor experiences in online course development, video recording, and software design likely made this a faster time than many other faculty on campus Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  13. Design of assessments were the most challenging piece of this initial Coursera offering. • Time to development the automated assessments, while initially intensive, became more efficient over time • Weekly automated assessments typically included 10 questions with several true-false, multiple choice, numeric solutions, and keyword solutions • Keyword based scoring was particularly helpful in more complex assessments, although there was the need to “trick” the system for the desired scoring logic • Peer assessments were, per one student, “Quite a disaster!” • 2 of 6 weekly assessments were peer-graded (week 4 and week 5) • Greatest source of discontent based on discussion boards and emails • Poor English writing skills were a commonly cited problem by graders Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  14. Assignments (1, 2, 3, & 6): Auto-gradedSubmissions & Grading AverageGrade = 73% 82% 87% 85% Number of Submissions Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  15. Assignments (4 & 5): Peer-gradedSubmissions & Grading AverageGrade = 66.5% (versus 82.5% of auto-graded assignments) Number of Submissions Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  16. Distribution of Final Grades 4,799 Passing 1,840Passing with Distinction Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  17. Course evaluations average 3.11 on a 4.0 scale __ x = 3.11 Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  18. Improvement in entrepreneurial mindset & opportunity analysis, to include 3.53% self-efficacy increase. Average 3.53% Schwarzer, R., & Jerusalem, M. (1995). Generalized self-efficacy scale. Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  19. Word cloud from 5,000+ course evaluations highlight “thank,” “good,” “time,” & “think,” “learned,” “helpful.” Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  20. Revisions for the next Coursera offering of this course include, but are not limited to: • Major changes in the peer assessment • One summative assessment as the final, with more explicit instructions (hopefully without leading the witness) • Better reading references (unpaid and paid options) • Absence of a required paid textbook/materials is a challenge • Recommended low-cost books (in the U.S) from our first offering still expensive for many Courserians globally • 75% international students provides an opportunity to discuss international opportunities and challenges within the course content and deliverables • Exploring ideas for next course offering Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  21. Mtech’s Strategy for Blended & Online Courses • MOOCs • Provides video lecture content and know-how for integration into for-credit courses • Enhance for-credit online courses through a mini-lecture approach with online assessments • Flipped classroom opportunity for face-to-face courses • Enables a recruitment opportunity to attract entrepreneurial students to UMD • Contributes to UMD’s brand as an innovative and entrepreneurial university, and serves public interests • For-credit blended & online courses • Now offer 5 online for-credit courses/yr. • Increases the number of UMD entrepreneurship and innovation course offerings and students • Build entrepreneurship & innovation skills • Leads to venture creation • Key criteria for entrepreneurship rankings • Improves access to courses in Mtech’s Minor in Technology Entrepreneurship year-round • Generates revenues for Mtech in winter and summer terms • Provides an opportunity to serve students beyond UMD, to include other universities in the U.S. and via international partnerships Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  22. Key Takeaways • Experience of educating thousands of students globally is exciting, educational (for our UMD team), and rewarding • Goal of developing students’ entrepreneurial mindset and opportunity analysis skill set was met (and can be improved) • 4,799 students passing the course, and 3.53% self-efficacy increase, evidences progress towards this goal • Opportunities to enhance assessments, design, and delivery with reasonable effort by second offering in May 2013 • Collection of video lecture content and know-how is already being integrated into Mtech’s for-credit courses • Enhancing for-credit online courses through a mini-lecture (8-12 min.) approach with online assessments • Adding flipped classroom content/approach for face-to-face courses Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

  23. Contact forInformation and Questions Dr. James V. Green Director, Entrepreneurship Education Maryland Technology Enterprise Institute (Mtech) A. James Clark School of Engineering jvgreen@umd.edu 301.314.1450 Maryland Technology Enterprise Institute · A. James Clark School of Engineering · University of Maryland

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