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Comprehensive Healthcare Outreach Solution

Increase referrals, patient satisfaction, and revenue by implementing a comprehensive healthcare outreach solution. Gain exposure, improve provider relationships, and attract new patients through targeted marketing strategies and lead generation.

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Comprehensive Healthcare Outreach Solution

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  1. JH Media Group Phone: (706) 425-1976 Email: sales@jhmediagroup.com www.jhmediagroup.com 675 Ponce de Leon Ave., NE, Suite 8500-120 Atlanta, GA

  2. OBJECTIVES Increase the number of Referring Providers. Increase referrals from ExistingProviders. Ensure existing Patients Return. Gain new partner Employers. Improve outreach to Patient Population who have never visited your center. Increase patient and Provider Satisfaction. Increase patient to patient Referrals. Gain additional exposure by creating more 5-star reviews.

  3. CURRENT SITUATION Hospitals ‘own’ more & more providers’ offices, decreasing referrals. Reimbursements are lowering, making it harder to operate. Consistent, quality outreachto regional providers, employers, and patients is difficult, costly, and time consuming. Industry profitability is falling.

  4. WHAT COULD BE HAPPENING FOR YOUR COMPANY? Referring providers continually sending to your facility over other facilities. Patients will have increased knowledge of why they should come to an independent facility instead of the hospital No more searching for potential partner employers, they will be searching for you. Patients referring one another at a higher rate to your facility. Begin pulling more business away from the hospitals.

  5. OUR GOAL IS TO MAKE THIS FREE Any one of the following should cover the costs of the automated sales program. • 1 New enterprise or industry employer • 1 - 3 High referring providers offices • 10 Referring providers • 35 New patients per month.

  6. What’s it Worth to You? CT - Head Market Share (MS) = 7541 X Avg. Cost/Scan @ $421 = Est. Annual Revenue of $3,174,953 5% Increase (MS) = 7,919 XAvg. Cost/Scan @ $421= New Est. Annual Revenue of $3,333,700 If you are in the Atlanta area, an increase in business by 5% for a single independent diagnostic facility over the course of 1 year is worth approximately $522,869. Just 1% is worth $104,569.00, for only the following exams: Regional Study - Atlanta, GA CT - Head Current Average # of Exams: 7,541 5% Increase in # of Exams: 7,919 $158,748 Value of Increase Gross Revenue = CT - Chest/Abdomen Current Average # of Exams: 10,893 5% Increase in # of Exams: 11,438 $223,311 If you are in the Atlanta area, an increase in business by 5% for a single independent diagnostic facility over the course of one year is worth approximately: $ 609,368 for the following exams: 1% - $121,873 Value of Increase Gross Revenue = MRI Lumbar Spine Current Average # of Exams: 1,861 5% Increase in # of Exams:1,954 $58,741 Value of Increase Gross Revenue = MRI Head Current Average # of Exams: 2,605 5% Increase in # of Exams: 2,736 $82,069 Value of Increase Gross Revenue = CT - Chest/Abdomen Market Share (MS) =10,893 X Avg. Cost/Scan @ $410 = Est. Annual Revenue of$4,466,217 5% Increase (MS) = 19,546 X Avg. Cost/Scan @ $410 = New Est. Annual Revenue of $4,689,528 MRI - Lumbar Spine Market Share (MS) = 1,861 X Avg. Cost/Scan @ $631 = Est. Annual Revenue of $1,174,275 5% Increase (MS) = 1,954 X Avg. Cost/Scan @ $631 = New Est. Annual Revenue of $1,232,989

  7. How Does It Work? hi Research Analyze Outreach Provide Value Growth Providers Access RIS Provider report Other local providers Employers Local industry & enterprise employers Chamber of Commerce Economic Development Patients From RIS Local patient social report Providers Referral vs. est. referrals Past vs. current referrals Distance Insurance Other Factors Human Review Employers Size Self / partial / fully insured Availability Patients Demographic data Providers Referral driven Value & business growth focused Employers Lead generation focused Education Patients Socially sharable Health education Referral focused Providers Business growth & specialty specific education Employers Case studies How to save money Patients Health education Satisfaction surveys Patient to patient referral system Socially shareable content Providers Ask for referrals How can we be better Employers Ask for meeting Pitchs a deal Patients Fill out satisfaction surveys Review on Google & Facebook Share with friends Refer friends Make recommendations Stay relevant & top of mind

  8. Research & Analytics Deliverables List of all local providers offices scored based on: • Specialty • Size / Estimated number of exams per month • Current send rate - high, medium, low, not at all • “Hospital Owned” • Likelihood of sending exams • Distance from facility Scored list of local and regional employers’ HR Managers with contact info Graphical reporting system & reports implementation Easy to understand analytics on data pulled from your RIS such as: • Patient growth • Provider referrals over time • Provider revenue • Satisfaction & revenue growth over time

  9. RIS-based Real-Time Reports In partnership with:

  10. LEAD GENERATION & SCORING Provider & Employer Research & Scoring from: • RIS Data • Chamber of Commerce • Economic Development Departments • Provider coalitions & organizations • Web-based systems: • ZocDoc • Amino • LinkedIn Scoring Based on factors such as: • Referrals • Distance • Interaction • Hospital ownership • Much more

  11. EXAMPLE PROVIDER CONTENT Content is specific to: • Specialty • Need • Gender • Score • Location • # of Recent referrals Always have instructions on referring patients. Letter here

  12. EXAMPLE EMPLOYER CONTENT Content is specific to: • Business type • Manager needs • Current insurance • Number of employees Built to drive HR Managers to call diagnostics center.

  13. SATISFACTION SURVEY & REVIEW REQUEST

  14. REQUEST FOR REVIEW

  15. ONGOING PATIENT CONTENT Built to be sharable via social platforms & create high open rates. Content is specific to: • Gender • Age • Interests

  16. PROJECT TIMELINE Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 RIS Integration & Reports Building Patients, Employers, & Providers Research & Analysis System Design Customization Initial Project Report Begin campaign to currently referring providers. Begin campaign to non-referring providers. Patient satisfaction survey and opt-in system start. Employers outbound emails begin. Educational drip campaigns to providers & patients ongoing Optional cut-off point. Educational & promotional drip campaigns to providers, employers, and patients ongoing Patient referral system potential implementation Educational & promotional drip campaigns to providers, employers, and patients ongoing Patient referral system ongoing All systems ongoing and regularly producing higher patient return rate, provider referrals, and employer partnerships.

  17. THE INVESTMENT Each Additional Facility Within a Single Market: $7,450/mo 1 FacilityWithin a Single Market: $9,850/mo THE GUARANTEE If at the end of the 3rd month, you are not on track to meet your goal with this program, you may terminate the contract and receive all your money back that was not spent on the initial deliverables and ad spend. The estimated cost for deliverables and advertising will be equal to the first month’s payment, give or take 30%.

  18. JH MEDIA GROUP • Experience counts. After sixteen years in business and over ten years working in diagnostic imaging, we know how to produce sales and grow your business. • Company Size • JHMG staff size: 9 full time, 8 contractors • Tangent Solutions (parent company) and all subsidiary businesses total staff: 106 • Focus. Over the past many years, we have grown in both marketing and lead generation as well as software and web application development. • Diagnostic Imaging.We have worked in the development of many diagnostics systems including the development of a RIS, tablet-registration systems, provider referral portals, patient portals, and much more.

  19. OUR OFFER Sign up within the next 9 business days, and we will get you started with a huge boost to your marketing! WEBSITE AUDIT. What is right and wrong with your website? Where are you missing possible new customers, referring providers, and employers? Is your referral process as easy as possible? We’ll give you the answers! SOCIAL MEDIA AUDIT. What should you be posting to get the word out? What are the top posts to make to draw in new patients and inform people about the cost differences? Now you’ll know! KEYWORD RESEARCH & CONTENT PLAN. This secret sauce everyone wants! Get your website ranking above everyone else without having to pay advertising costs for it. Want to know how? So does everyone else.

  20. THANK YOU FOR YOUR TIME! JH Media Group Phone: (706) 425-1976 Email: sales@jhmediagroup.com www.jhmediagroup.com 675 Ponce de Leon Ave., NE, Suite 8500-120 Atlanta, GA

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