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CEIRC Aggregator Survey October 2000

CEIRC Aggregator Survey October 2000. Sherrey Quinn & Ian McCallum. The Brief. Electronic journal aggregation Survey of trends & industry developments Overview of mix of products & services Comment on characteristics and trends. Methodology, 1. Read background documentation

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CEIRC Aggregator Survey October 2000

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  1. CEIRC Aggregator SurveyOctober 2000 Sherrey Quinn & Ian McCallum

  2. The Brief • Electronic journal aggregation • Survey of trends & industry developments • Overview of mix of products & services • Comment on characteristics and trends

  3. Methodology, 1 • Read background documentation • Noted comments from CEIRC members • Devised a set of questions, refined with CEIRC representatives (6 Oct) • Questions to participants, from 9 Oct

  4. Methodology, 2 • Telephone discussions, from 10th Oct • Reviewed data from publications & recent projects • Observations on: • Pricing • Competitive differentiators • Issues & trends • Presentation, report

  5. Sources, 1 • Input from CEIRC members • Discussions with representatives of aggregators • Aggregators’ websites and publicity material • Knowledge base from previousLibraries Alive! projects

  6. Sources, 2 • Tenopir & King, Towards electronic journals: realities for scientists, librarians and publishers. (SLA, 2000) • Other publications, eg: • Houghton, Economics of scholarly communication (CSES, 1999) • ALIA/FLIN Digital Libraries Seminar Nov ’99 • AIMA/EBSCO Managing Electronic Serials Workshop, 2000

  7. Stakeholders: 1. Users • Need the product • Increasingly reliant on libraries for access to scholarly journals • Fewer individual subscriptions • Time pressure

  8. Stakeholders: 2. Libraries • Deliver the users/readers • Need the product to meet users’ needs • Demonstrate value to parent body • Cost effective expenditure • Purchasing power declining • Explosion in ILLs/doc delivery of articles

  9. Stakeholders: 3. Publishers • Subscription prices increase by factor of 7.3, 1975 to 1995 (T&K) • Personal subs dropping • Rate of price increases rising • Publishers need to stay in business

  10. Stakeholders: 4. Aggregators • Single access point for library users • Uniform interface and search engine across resources • Single management point for librarians • Uniform licensing for ‘bundled’ journals • Support – training, help desk, usage reports

  11. Terminology • Journal, electronic journal, online journal • Aggregator, vendor, gateway, subscription agent • Full-text, full content • Aggregation, integration, navigation

  12. Definitions & Labels • Aggregator • An entity thatlicenses content to be maintained on its own server, or that wishes to present its own version of the content directly to end users, either from its own website or in another fixed medium, such as CD ROM. Gateway • An entity that provides consolidated access and searching across titles to a variety of journals. Content may or may not be housed on the gateway provider’s server, but the gateway does not seek to present its own version of the content to the end users. Source: M. Spinella, editor of Science (from AIMA/EBSCO Managing Electronic Serials Workshop)

  13. Survey Coverage, 1 • Who are you? • What’s offered? • How is it accessed? • Pricing policies • Competitive differentiators

  14. Survey Coverage, 2 • Archiving, continuity of access • Support & training • Perceived industry trends

  15. CEIRC Issues • Access • Content • Negotiation on customers behalf • Pricing • Licence restrictions • Exclusive arrangements • Administrative and usage reports

  16. Observations on Responses, 1 • Vertical integration • Products – a bewildering array • Market place in flux • Partnerships between traditional competitors • Article delivery (pay per view)

  17. Observations on Responses, 2 • Content issues • Content format • Choices • Aggregators gathering content

  18. Observations on Responses, 3 • Exclusivity – exclusive titles • Stability of content • Linking

  19. Observations on Responses, 4 • Access • Archival & continuing access • Pricing

  20. Observations on Responses, 5 • Licensing • Consortia issues • Administrative & usage data

  21. Observations on Responses, 6 • Confusion over terminology • Publishers looking for new markets • Publishers said to be “doing all sorts of things” • Core business will be print subs for some time to come

  22. Competitive differentiators, 1 • Integration/inclusion of electronic content other than journals • Linking solutions/technologies • ‘Unbundled’ for flexibility • ‘Bundles’ for common access, administrative ease • Content

  23. Competitive differentiators, 2 • Intuitive interface/ease of use • Powerful search software, rich in features • Customer/service orientation • Good relations with publishers

  24. Trends, 1 • Publishers concern about loss of subs • Fewer publishers in academic publishing • Publisher aggregations • ‘Exclusivity’ and content instability

  25. Trends, 2 • Pay-per-view • Integrated databases • Remote access • Consortia deals

  26. Trends, 3 • ‘Linking’ technologies • Seamless access

  27. Conclusions • Pricing • Substitutability • Linking • Confusion

  28. Acknowledgements Libraries Alive! gratefully acknowledges the cooperation of those people to whom we have spoken during the course of this assignment.

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