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Great Taste + High Nutrition = Honey Bunches of Oats!

Great Taste + High Nutrition = Honey Bunches of Oats!.

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Great Taste + High Nutrition = Honey Bunches of Oats!

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  1. Great Taste + High Nutrition = Honey Bunches of Oats! Let corn, whole grain wheat, sugar and whole grain rolled oats fill you with nutrition and satisfaction. Top that up with whey and other ingredients to get crispy flakes and tasty, crunchy oat clusters with just a touch of honey.Note: this is Deepak's copy. DIVE IN  Available at your local supermarket With absolutely no saturated fat, trans-fat and cholesterol, Honey Bunches of Oats is a must-try!

  2. Great Taste + High Nutrition = Honey Bunches of Oats! Post Honey Bunches of Oats has finally reached your local supermarket's cereal section. With rice, wheat, corn, and oat clusters baked with a hint of honey, all combined perfectly, you can start your day right. Great taste and nutrition. Honey Bunches of Oats. From Post. Note: This is my copy. Grab a box from your supermarket and take it home today! Honey Bunches of Oats. Only from Post.

  3. Problems to Address: • While the visual is unusual and somewhat interesting, the message of the advertisement is not clear (DONE!) • Not clear what benefits the product provide (DONE!) • Consumers want to know how this is different from other similar products (DONE!) • Consumers do not know what to do in order to purchase this product (DONE!) Target Audience: Young adults who are health conscious Purpose: Highlight the health benefits of this new cereal from Post

  4. http://www.postfoods.com/cereals/honey_bunches_of_oats/#nutritionhttp://www.postfoods.com/cereals/honey_bunches_of_oats/#nutrition • http://www.cascadianfarm.com/products/product_detail.aspx?cat=44&upc=0-21908-13335-5 • http://store.postcereals.com/post/default.aspx We wish to acknowledge the following sources we used:

  5. THE END!

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