Avoid Market Research Mistakes and Hire a Market Research Agency

1. Avoid Market Research Mistakes and Hire a Market Research Agency Market research can be a complex procedure. It requires in-depth training as well as experience because there are several pitfalls along the way. In this article, we have mentioned some of the common mistakes that market researchers make: 1.The first and most common mistake is that researchers fail to identify the appropriate market research questions. At times, the questions to be asked as part of the market research project are not the right ones for the company. This impacts the results big time. 2.Similarly, right questions cannot be asked to wrong people. This will result in the whole analysis being flawed. Poor sampling is another common mistake that market researchers make. It is necessary to ensure that the samples are defined at the beginning of the research. Researchers should jot down whom they want to contact and why and whether or not the audience needs to be divided into sub-groups for further analysis. 3.Third mistake is that many companies try to conduct market research in-house just in order to save time and money. There is no doubt that making this work in-house will be beneficial for any business owner but the problem arises when there is lack of expertise and experience. Since expertise in designing, development, implementation and analysis is required, it makes sense to let a market research agency handle this task instead of doing it in-house. 4.The best way to receive quality research data and high response rate is to make sure that the people involved in the research are given incentive for the time they are investing. Not giving fair incentive is one of the main reasons why many research projects have poor response rate. So a person’s time shouldn’t be valued unfairly. 5.Success of a market research depends on how information or instructions are being communicated to the participants. It is necessary to get the right subject line to the email and ensure that a clear call to action is being given in invitations. Poor participant communication will result in poor results. Also, don’t make the mistake of being too professional or too formal. 6.Market researchers shouldn’t have limited online imagination because majority of customers spend maximum time online or on their phone. If customers are happy in the online space, then market researchers need to talk to them in that space. Internet is a great place for engaging customers and gathering valuable insights. 7.If you are creating complex objectives, then it will be difficult to achieve the desired results. Also, everyone needs to be on the same page or else there will be complications and confusion, affecting the outcome of the research project. If you don’t want these mistakes to be a part of your market research project, then make sure you are hiring a market research agency.