1 / 12

Market Research

Discuss.io is a leader among market research companies. It provides an array of project support tools to conduct market research. Discuss.io research platform can be used to generate usable consumer data for brands and research agencies of all sizes and budgets.->> http://goo.gl/Vzkwh9

mrlwhite
Download Presentation

Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Market Research

  2. What is Market Research??? The systematic collection of information on existing or potential markets for analysis and subsequent action. It is an important component of business strategy.

  3. Marketing Research = Market Research Consumer Research

  4. Why do we need market research???

  5. Points to be consider

  6. Types of Research

  7. Qualitative Research • Qualitative Research used to describe feelings. • It is best to generate hypotheses. • It is unstructured or semi-structured. • Usually a small number of non-representative cases. 

  8. Quantitative Research • Quantitative Research used to describe facts. • Statistical data are being usually in the form of tabulations. • Usually a large number of cases representing the population of interest. • Structured techniques such as online questionnaires, on-street or telephone interviews.

  9. Who can do all the RESEARCH for me???

  10. RESEARCH COMPANIES

  11. To know more about research company Visit us at http://discuss.io/

More Related