Does your business need a telemarketing agency?

1. Does your business need a telemarketing agency? Didyou know telemarketing services can change your business for better? If you are one of those business owners who feel that telemarketing is a waste of time and money, then think again. If done in the right manner, telemarketing can be one of the best ways of get- ting word of your business out quickly and cost-effectively. It can play a vital role in helping you create new business contacts, allowing you to reach audiences beyond geographical boundaries. Here are some of the ways in which telemarketing can be of great help to you: It will hep your business generate more leads. This marketing method continues to be one of the most effective ways of generating as well as maintaining awareness about the busi- ness among prospects. It is a great way of finding new opportunities to grow your business. If you have a reliable telemarketing agency on board, their team will help you find active opportunities that you didn’t know about. Through telemarketing, it becomes easy to put a voice to the sales and marketing efforts that are being made by your employees. This will happen long before the prospects are ready for meeting your sales professionals. Telemarketers can easily customise the busi- ness message to suits the special needs of certain prospects. Qualifying prospects also becomes easier with telemarketing. The telemarketers team will be following-up on inquiries from your site and other marketing activities. They will be also be determining how qualified a prospect is and whether or not they will turn into a cus- tomer. In the B2B scenario, telemarketing plays a vital role in helping your business engage with top officials and start a dialog with them. It also helps in increasing the effectiveness of the sales team by taking the load off the sales professionals. Professional telemarketers get to identify hesitation in a prospect. They know what needs to be said and how this needs to be handled in order to advance the sale. They answer questions that the prospects may have, moving them along the sales cycle. Various other marketing activities can be promoted through telemarketing. For instance, it can play a vital role in promotion of webinars and even trade show attendance. Building and cleaning of database is another benefit of investing in telemarketing. This is because every time a telemarketer calls, he/she will be adding to and confirming information in the marketing database. There are some companies that ask their sales teams to get into cold calling. This isn’t a good idea because sales professionals are trained for negotiating and closing of deals. Cold calling isn’t their forte, so if they are made to handle this task, it might bring down their level of productivity. This is one of the main reasons why a separate telemarketing department is required. Be it in-house or a telemarketing agency, having a dedicated team for this task can help businesses boost the productivity of their sales teams to a great ex- tent.