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As the client is approached directly in a professional manner and all the queries are answered instantaneously, the credibility of the brand increases. This helps telemarketers to identify potential clients in a much efficient way, minimising the need of cold calling by telesales agency.
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Outsourcing Outbound Telemarketing Services In today’s competitive marketing world where every business is looking for ways to foster promotional strategies on the TV, radio or internet, many business are also focusing on outbound telemarketing. Do you want to save time and money and also conduct a successful telemarketing campaign? If the answer is yes, then consider outsourcing this service to a reputed service provider. Here are some of the benefits that your business can enjoy by letting a reputed outbound telemarketing services company handle the campaign: • First and foremost, you will save a lot of money. If you plan on doing telemarketing in-house, it will cost you a lot because you will have to hire experienced telemarketers, pay them salaries and employee benefits, invest in infrastructure, technologies and so on. But if you outsource, you won’t have to make any such expense. You will only pay for the services you are getting. The hassles of hiring, training, retaining staff gets eliminated. • You can be assured of quality results. The most important benefit of hiring a reliable outbound telemarketing services company is that you will get desired results within the set deadline. Reputed companies work with a team of experienced telemarketers. These telemarketers are well-trained in handling outbound calls. They also receive specialised training from the company which means, their work quality is top-notch. So if you are letting them handle your telemarketing needs, you can be assured of best quality work. • Keeping a track of legalities of telemarketing can be daunting task because they keep changing from time to time. But an outbound call centre surely keeps a track of the same. They work dedicatedly in this industry and therefore, it is their job to stay updated. So outsourcing telemarketing to them means this aspect will be taken good care of. • You will not only save money but also save time because there will be no need to manage an in-house team. Since a dedicated team of telemarketers will be handling this task, your company can focus on other vital activities. • Outsourcing gives you access to the expertise as well as experience of the telemarketing company. Service providers are equipped with the latest technology and know how of telemarketing. They are more well placed in the industry and are experts at satisfying customers. • Service providers not only offer quality results but also provide regular reports on the progress of the telemarketing project. They also offer
feedback to their clients on how to improve their services and the best ways to interact with prospects. Difference between outbound and inbound telemarketing When it comes to inbound telemarketing, customers make a call to the call centre with their queries. For instance, companies post ads in newspapers about their new products or services. They also mention a number on which their prospects can call them for more information. So when telemarketers receive a call from prospects, it is inbound telemarketing. In outbound telemarketing, telemarketers make calls to prospects with information on new products and services.
