Using business to business telemarketing to improve lead generation in the UK market

1. Using business to business telemarketing to improve lead generation in the UK market Companies around the world are testing different marketing strategies in the hope of developing new long-term business relationships with other companies. One of the best tried and tested methods of generating new business opportunities, and developing relationships with prospective clients, is Business to business telemarketing,. It is extremely difficult to develop a symbiotic and meaningful relationship with another business through the medium of email marketing, social media advertising or a direct mail programme. Telemarketing, however, is an effective way of getting in touch with the right decision maker so that the two businesses can make plans together about ow they can aid each other and promote growth moving forwards. Another major advantage of telemarketing is the fact that an organisation gains a competitive edge over other rival companies. Getting on the phone and speaking to a decision maker gives a business the opportunity to really understand what a prospect is looking for and tailor their approach to marketing to suit the client’s needs and objectives. Some companies have their own in-house telemarketing department whereas others choose to outsource. Although there are advantages to telemarketing in-house, there are some disadvantages too. Building a telemarketing department takes a lot of time and resources which means that, during the development of an in-house telemarketing team, a competing company is busy calling potential prospects. Using a professional telemarketing agency is usually the best option for most companies. Even large, multi-national companies, including major household brands, outsource their telemarketing to professional agencies. If a customer decides to call their telephone supplier, for example, chances are they are not speaking to someone directly employed by their telephone supplier; it is more likely they end up speaking to someone from a separate company that is employed to work under their suppliers’ brand. This is actually much more common than most people realise. lead generation in the UK is difficult, especially in the B2B market, due to the competitive nature of business. Employing a third party to handle lead generation is much more cost effective and will allow a company to concentrate on the core running of the business rather than spend valuable time developing an infrastructure that can handle outbound sales calls. Telemarketing agencies employ skilled agents that can get round the gatekeepers and actually speak to the right person who is in charge of making decisions. Another advantage of employing a telemarketing agency is that a business can save time and money by not having to train staff on how to cold call. An outsource telemarketing agent will provide a high-quality and professional service that will actually generate revenue and improve profits in the long run. Telemarketing agents don’t just generate new business opportunities; they can also assist with client retention which is equally as important as gaining new business. Looking after existing clients is just as important of gaining new ones. A business will not grow, flourish and become more profitable if they lose one client for every new client they gain. With a properly planned telemarketing campaign, carried out by experienced and professional telemarketers, outsourcing is the best option for a company.