Is there a way to measure the success of telemarketing campaigns?

1. Is there a way to measure the success of telemarketing campaigns? Evaluating the success of your telemarketing campaign is very important if you want to ensure that it is effective. This evaluation needs to be done at regular intervals and there are various methods of doing so. For instance, you can compare the existing campaign to the one from previous year that ran for the same time period. You can measure the results of this year’s campaign by keeping a track of calls and orders you have received this year and comparing it to last year’s statistics. By taking into account the reaction of customers, you can easily judge the effectiveness of cold calls that are being made in the existing campaign. You can assess the number of leads that were generated in a certain time period and also record the number of meetings that are being gener- ated from the leads received. All these methods will help you assess whether or not the campaign is working for your business. According to the experts, it is recommended to run a test telemarketing campaign to see how you will be assessing the success and failure of it. This needs to be done before a permanent cam- paign starts because it will give you a fair idea of how to go about things. Information from the test campaign can be used for any future campaigns that you wish to undertake. Here are some of the key measurements that you can consider to assess the success of your tele- marketing campaign: • •Telemarketing sales • •Telemarketing ROI • •Conversion rate • •Appointment setting • •Decision maker conversations • •Gatekeeper percentage • •Data quality • •Emails sent • •Brand awareness Whether you design a telemarketing campaign in-house or hire a telemarketing agency, it is im- portant that you define the KPIs (key performance indicators). These indicators will be based on the data and objectives that you possess. They can be different for each campaign; however, there are some basic KPIs that are common in sales, lead generation and even outbound and inbound campaigns- follow-up calls, conversions, data gathered and number of calls made or received. As mentioned-above, comparing the existing telemarketing activities to the previous campaign will help you get an insight into the progress of the current campaign. Comparing will not only give you a clear idea about the success of the campaign but also help you discover useful trends for con- ducting more such campaigns in the future.

2. It is very important to hire a reliable telemarketing agency if you want to get the best results. You can either ask for recommendations or do some research on your own. It is better to shortlist few reputed names and compare their experience and rates before making a final choice. Telemarketing has got a bad name in the market because of inexperienced telemarketers. If the telemarketer isn’t talking properly or is not letting the prospect ask questions, then it will leave a bad impression of the business. Therefore, hiring a team of experienced telemarketers is im- portant.