Social Media and B2B Lead Generation

1. Social Media and B2B Lead Generation There are many businesses that generate 40% or more leads through the social media. It has been proven that social media can be a huge contributor to the B2B lead generation efforts of a company. For instance, LinkedIn is a great platform for businesses to find a high concentration of their target market. Since less content is posted on this social media platform compared to other channels, people post marketing-related content exclusively. This means less clutter and higher consumption of the content active on LinkedIn. In other words, if your business is putting up mar- keting posts on LinkedIn, it is more likely to be noticed on this social media channel than some- where else. Growing number of businesses have been placing their faith in social media, using the sites as a marketing tool. More than 80% of B2B companies today are using LinkedIn or Facebook as a lead generation tactic. So what is the best way of choosing the right social media channel for business to business lead generation? Businesses can utilise more than one platform for this task. If used in the right manner, it can help increase outreach as well as effectiveness. Besides LinkedIn, Twitter is also a popular social media platform that companies use for B2B lead generation. Since there are millions of people on this network, it becomes easy to deliver specific information in short with links in real-time. Twitter may not be as effective as LinkedIn, but it has been playing an important role in engaging communities online and amplifying brand presence of businesses. Twitter also makes it easy for companies to engage with the followers; however, lead generation results depend a lot on the frequency of engagement. Some B2B companies also use Facebook for B2B lead generation. They use this platform for showcasing the culture of their organisation and also for offering more detailed information about their products, services, events and other im- portant updates. At times, social media channels like Instagram and Google+ are also used by B2B companies. Since each platform has its own advantages and disadvantages, it becomes necessary to under- stand how each channel works. Many companies prefer to outsource lead generation task to B2B lead generation companies be- cause it helps them save time as well as money. Reputed service providers have a team of lead generators who have the expertise and experience to generate qualified leads for their clients. Since there is no need hire experts in-house, companies tend to save a lot of time and money. If you are also planning to hire one of the best B2B lead generation companies then make sure you are doing some research before making a final choice. Not all companies can be trusted so you should either ask for recommendations or do some research on your own. Shortlist few com- panies and make a comparison to choose one that suits your budget and requirements. Regardless of which social media channel you are choosing, it is necessary to work with a clear strategy.